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Retail Loyalty Trends for 2025: What’s New and What’s Next?

Picture of Eagle Eye Eagle Eye on 6 January, 2025

Loyalty Technology Personalization Media Coverage Retail AI Loyalty Programs
Retail Loyalty Trends for 2025: What’s New and What’s Next?

Introduction

In the article "Retail Loyalty Trends for 2025: What’s New?", leading voices in customer engagement share what retailers need to know to future-proof their loyalty strategies. From the increasing impact of predictive AI to the growing importance of gamification and hyper-personalization, 2025 is set to be a pivotal year for loyalty evolution.

AI and Predictive Loyalty

Retailers are embracing AI to anticipate behavior and deliver smarter, context-aware offers. Predictive analytics is no longer optional—it’s now expected for scalable personalization.

Gamification and New Engagement Models

Point-based programs are giving way to interactive, challenge-based loyalty experiences. Gamified engagement is driving higher participation and incremental spend.

Meeting Evolving Customer Expectations

2025’s consumers demand value, transparency, and relevance. Brands that fail to adapt their loyalty approach to deliver on these expectations risk losing engagement.
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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

From Holiday Highs to Lasting Loyalty: Strategies That Endure

1 min read

From Holiday Highs to Lasting Loyalty: Strategies That Endure

Picture of Eagle Eye Eagle Eye on 16 January, 2025

Turn seasonal spikes into long-term loyalty. Explore strategies retailers can use to maintain momentum & deepen customer relationships beyond peak periods.

Loyalty Technology Personalization Media Coverage Retail AI Loyalty Programs
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How to Make Personalized Loyalty a Reality in Retail

9 min read

How to Make Personalized Loyalty a Reality in Retail

Picture of Eagle Eye Eagle Eye on 22 January, 2025

Sarah Jarvis explores how retailers can close the gap between loyalty strategy and execution with scalable, AI-powered personalization.

Loyalty Technology Personalization Media Coverage Retail AI Loyalty Programs
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Why Gamification Works in Retail Loyalty Marketing

1 min read

Why Gamification Works in Retail Loyalty Marketing

Picture of Eagle Eye Eagle Eye on 23 January, 2025

Jonathan Reeve explains how gamification taps psychology to drive loyalty, engagement, and retention in modern retail strategies.

Loyalty Promotions Personalization Media Coverage Retail Loyalty Programs
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