How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
1 min read
Jonathan Reeve on 17 September, 2024
When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an integrated platform within a broader ecosystem?
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4 min read
Miles Toolin on 9 September, 2024
Making crucial decisions at the right moment – on behalf of your customers, no less – can be a daunting task.
5 min read
Jack Bolton on 5 September, 2024
I've been on the front lines of sales for a while now, and if there’s one thing I’ve learned through countless conversations with customers, it’s...
2 min read
Jonathan Reeve on 4 September, 2024
Consumers have grown accustomed to the instant gratification of mobile apps, social media, and e-commerce platforms. As a result, they now expect the...
4 min read
Tim Mason on 3 September, 2024
A few years ago as a senior leadership team, we were exploring how we could apply agile working to our entire business, not just in software...
2 min read
Jack Bolton on 1 August, 2024
Coupon fraud has hit the headlines in the UK and beyond over the last couple of weeks. These events highlight the potential vulnerabilities of legacy...
5 min read
Jack Bolton on 30 July, 2024
Loyalty Platform As I sit at my desk in London, I'm excited to dive into the topic of why personalization matters and why I believe, if you haven’t...
4 min read
Billy McLintock on 18 July, 2024
Our recent survey found that 69% of consumers view 'value' as the most important factor when choosing a brand. But we all know by now that value can...
4 min read
Miles Toolin on 15 July, 2024
If you're bothering to read this article, you've surely already Googled or ChatGPTed, 'What's a composable technology architecture?'. You’ve no doubt...
2 min read
Billy McLintock on 2 July, 2024
Introduction A key decision that businesses have to make when they decide to launch a loyalty program is how they will manage the rules around...
