How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
2 min read
Jonathan Reeve on 4 September, 2024
Consumers have grown accustomed to the instant gratification of mobile apps, social media, and e-commerce platforms. As a result, they now expect the same level of responsiveness from all their interactions, including loyalty programs. Concurrently,...
Read More
4 min read
Tim Mason on 3 September, 2024
A few years ago as a senior leadership team, we were exploring how we could apply agile working to our entire business, not just in software...
2 min read
Jack Bolton on 1 August, 2024
Coupon fraud has hit the headlines in the UK and beyond over the last couple of weeks. These events highlight the potential vulnerabilities of legacy...
5 min read
Jack Bolton on 30 July, 2024
Loyalty Platform As I sit at my desk in London, I'm excited to dive into the topic of why personalization matters and why I believe, if you haven’t...
4 min read
Billy McLintock on 18 July, 2024
Our recent survey found that 69% of consumers view 'value' as the most important factor when choosing a brand. But we all know by now that value can...
4 min read
Miles Toolin on 15 July, 2024
If you're bothering to read this article, you've surely already Googled or ChatGPTed, 'What's a composable technology architecture?'. You’ve no doubt...
2 min read
Billy McLintock on 2 July, 2024
Introduction A key decision that businesses have to make when they decide to launch a loyalty program is how they will manage the rules around...
3 min read
Rich Millington on 27 June, 2024
9 min read
Craig Sefton on 20 June, 2024
Code Reviews are integral to building quality, robust software, and at Eagle Eye, they are an important part of our software development lifecycle,...
2 min read
Rob Shipley on 29 May, 2024
We've already covered the value of integrating Customer Data Platforms (CDPs) with loyalty platforms in some detail, but we only acknowledged that...
