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Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

AFR - Real-Time promotions a game-changer for retailers

5 min read

Opinion — Real-time Promotions a Game-changer for Retailers

This article originally appeared in The Australian Financial Review on January 19, 2023, Real-time promotions a game-changer for retailers. Reproduced with permission from Copyright Agency, AFR 2023. Copyright 2023, Copyright Agency.

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Purple new year

4 min read

New Year, New Directions: The Top 5 Trends for Grocers in 2022

Grocers have adapted their operations rapidly, but there is more transformation coming. Here are the top 5 trends we see accelerating in 2022.

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Everyday Low Price!

3 min read

Everyday Low Price Retail’s Digital Challenge — How to Connect with Individual Customers?

Everyday Low Price! Many successful retailers place everyday low price (“EDLP”) at the heart of their customer proposition. The likes of Aldi,...

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Tesco Clubcard in store

2 min read

How Next-generation Loyalty Schemes Could Make a Difference This Christmas

Most businesses would agree that their best customers account for the lion’s share of their sales. So, it seems strange that subscriptions have only...

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Bartender serving customer at coffee shop

3 min read

Why You Should Be Thinking about Offering Your Customers a Subscription Service

Pret’s in-store coffee subscription service, YourPret Barista, is an industry first, but there is no reason why every brand shouldn’t be thinking...

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Woman with smartphone in store grocery shopping

2 min read

Understanding the Rise of the Digital Coupon in Grocery

We are all aware of how much COVID-19 has changed the landscape for businesses globally. While some have been shuttered for months, others have had...

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Augmented reality in retail store

4 min read

Is there Power in Personalisation? Part 3

Machine Learning Growing in popularity over the last few years, artificial intelligence (AI) and machine learning platforms are becoming ever-popular...

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Marketing Data management platform and Omnichannel concept image

4 min read

Is there Power in Personalisation? Part 2

Following my last blog, which discussed the importance of personalisation, I explore what tools marketers need for success, along with benchmarks and...

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Omnichannel marketing on mobile app for supermarket shopping

4 min read

Is there Power in Personalisation? Part 1

A few years ago, personalisation emerged as a buzzword for marketers everywhere, and in 2015, 94% agreed it was a crucial factor in the success of...

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Johnathan Reeve and a retailer

2 min read

Established Retailers vs. Digital Natives

The challenge for traditional retailers is this: can the likes of Walmart, Coles and Woolworths master new digital skills faster than the digital...

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