1 min read
The Technological Renaissance of Coalition Loyalty Programs
Explore how technology revitalizes coalition loyalty programs, enhancing personalization and customer engagement in the digital age.
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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In the article "Disrupting Coalition Loyalty Programs: Three Principles Brands Should Consider" on MarTech Series, Jonathan Reeve, Vice President APAC at Eagle Eye, shares his expert perspective on how brands can transform traditional coalition loyalty models into dynamic, customer-centric ecosystems.
Reeve outlines three essential principles:
Reeve emphasizes that by applying these principles, brands can create coalition programs that not only increase engagement but also deliver measurable business results through smarter, data-driven loyalty.
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Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
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1 min read
Explore how technology revitalizes coalition loyalty programs, enhancing personalization and customer engagement in the digital age.
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