How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
In the MarTech Series article "Are Marketers Primed for Third‑Party Program Progress?", Jonathan Reeve, Vice President APAC at Eagle Eye, examines how brands can adapt loyalty programs to support third-party redemption models.
Reeve highlights that while third-party programs offer brands expanded reach and enhanced value for customers, success lies in balancing innovation with operational pragmatism. Key considerations include:
Reeve notes that brands ready to expand their loyalty ecosystems—while keeping the customer experience smooth—will gain a competitive edge in the emerging loyalty landscape.
👉 Read the full article on MarTech Series.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
1 min read
Eagle Eye on 16 April, 2025
Explore the essential strategic principles for building successful coalition loyalty programs that create mutual value for partners, brands, and customers.
1 min read
Eagle Eye on 2 May, 2025
Eagle Eye's insight highlights how UK retailers can drive loyalty and profitability by investing in personalization, data, and customer-centric strategies.
4 min read
Eagle Eye on 15 April, 2025
See how personalized experiences are reshaping loyalty strategies and fueling retail media success through relevance, engagement, and first-party data.
