How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
9 min read
Craig Sefton on 20 June, 2024
Code Reviews are integral to building quality, robust software, and at Eagle Eye, they are an important part of our software development lifecycle, helping our engineers ensure they release better code, and also helping them learn and grow. What...
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3 min read
Rob Shipley on 29 May, 2024
We've already covered the value of integrating Customer Data Platforms (CDPs) with loyalty platforms in some detail, but we only acknowledged that...
4 min read
Tim Mason on 28 May, 2024
Making Every Day Your Masterpiece At the end of our last blog, we introduced John Wooden, the legendary UCLA Bruins basketball coach; a man who...
2 min read
Craig Oates on 21 May, 2024
Building upon our previous post, let’s explore how the integration of Customer Data Platforms (CDPs) and loyalty platforms can elevate personalized...
2 min read
Billy McLintock on 16 May, 2024
We talk a lot about personalization at Eagle Eye, but there are still some instances where businesses need to put "big bang" marketing messages out...
2 min read
Craig Oates on 15 May, 2024
Businesses are constantly seeking ways to deepen their understanding of customers so that they can use this knowledge to deliver engaging,...
4 min read
Jean-Matthieu Schertzer on 10 May, 2024
Retailers find themselves at a crossroads. AI is the way forward, but deciding how to implement, integrate, and optimize it to achieve critical goals...
2 min read
Rich Millington on 9 May, 2024
Crafting a Legacy: The Early Days When the company that I worked for in Manchester (2ergo) was bought by Eagle Eye just over a decade ago, there...
4 min read
Jean-Matthieu Schertzer on 1 May, 2024
Imagine a supermarket that can predict what shoppers will buy before they enter the store? That’s the potential power of artificial intelligence (AI)...
3 min read
Craig Rogers on 25 April, 2024
Introduction Retrospectives first appeared for us when we adopted agile ways of working back in 2016. Fast forward to today, some of our sprint...
