Eagle Eye Partners with EPAM to Accelerate Retail Digital Innovation

Eagle Eye has agreed a new partnership with EPAM, a leading digital strategy, product engineering and AI-enabled transformation services company.

EPAM recently launched Empathy Lab by EPAM, a new agency built to help brands navigate the next frontiers in marketing, commerce, experience, loyalty and products. Built upon EPAM’s 30+ years of expertise in pioneering advanced technology transformation, Empathy Lab pairs an AI-first foundation with top strategy, data science, and creative talent.

Combining Empathy Lab capabilities with Eagle Eye's technology will enable brands to deliver more personalized customer offerings at scale, across all channels.

"At Empathy Lab, we help brands deepen loyalty through relevant engagement and create demand with smarter use of discounting. Eagle Eye's platform was designed to power the execution of these strategies and new propositions for brands," commented Andrew Doyle - Head of Loyalty, Promotions & Growth Propositions at Empathy Lab by EPAM.  

“Empathy Lab services perfectly complement Eagle Eye, helping CMOs design and launch approaches for next-generation loyalty programs and promotion strategies using our technology, whilst EPAM’s scale will help accelerate global implementations,” commented Matthew Smallpage - Head of Strategic Alliances at Eagle Eye.

About Empathy Lab, by EPAM

Empathy Lab is an Al-native agency launched by EPAM, a leading global provider of digital strategy, engineering, cloud and AI-enabled transformation services. This foundation gives us something rare: world-class creativity paired with true technology mastery

Our passionate and curious team of data scientists, technologists, Al experts, strategists, and creatives are driven by the belief that technology should be used to make experiences more human, not less.

We enable brands to listen to their customers at every touchpoint, understand their context, behaviors and preferences, adapt to the individual, and engage with them in the moment through next-gen marketing, omni-modal experiences, total commerce, generative loyalty and intelligent products.

Our goal is to help brands understand and serve consumers like never before, by building of genuine empathy at scale.

Learn more at www.empathylab.com

About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalised offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour and Tesco. Web - eagleeye.com