Eagle Eye & Trunk Partner to Power Gamification

Eagle Eye and Trunk Partner to Power Gamified Loyalty and Promotions

Eagle Eye Solutions (Eagle Eye), a SaaS-based provider of one-to-one performance marketing, has partnered with creative content agency Trunk to integrate gamification into retail and hospitality loyalty and promotional campaigns.

The collaboration brings together Eagle Eye's digital offer and loyalty delivery platform with Trunk’s expertise in gaming and interactive experiences, helping businesses acquire and retain customers more effectively. Trunk will offer end-to-end campaign delivery through its Creative Technology function, powered by Eagle Eye’s proven offer infrastructure.

Enhancing Engagement Through Gamified Campaigns

Eagle Eye's AIR platform connects retailers to their customers through real-time promotions, loyalty programs, subscriptions, mobile apps, and gift services—both online and in-store. By partnering with Trunk, Eagle Eye can offer gamified experiences such as in-app games and competitions designed to:

• Encourage customer sign-ups
• Drive incremental sales
• Increase visit frequency and retention

One joint client, Greene King, used Trunk’s gamification tools alongside Eagle Eye's platform to boost campaign redemption rates by over 71%.

Award-Winning Campaign Success

The partnership’s first major campaign, "Summer of Sport", was run for Greene King in collaboration with Coke Zero, Budweiser, Schweppes, Coors Light, and Bacardi. The campaign earned two Northern Digital Awards—Best Digital Marketing Campaign in Travel & Leisure and Entertainment & Sports—and surpassed 1 million gameplays.

"A core aspect of our technology offering is delivering gamification to increase customer engagement and deliver measurable commercial benefits," said Nathan Broadbent, Head of Creative Technology at Trunk. "Following a number of successful loyalty campaigns using Eagle Eye, it made sense to evolve our offering and integrate directly. We're excited about the new opportunities this brings to current and future clients."

"Eagle Eye is incredibly proud of the work we’ve done with Trunk and the results we've delivered for clients," said Tim Mason, CEO of Eagle Eye Solutions. "Combining our scalable promotions and loyalty management capabilities with Trunk’s gamification expertise will help retail and hospitality brands enhance customer journeys, increase sales, and get more from their marketing spend."

About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalised offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalization, already being used by leading retailers worldwide including Carrefour and Tesco.

Web - eagleeye.com

About Trunk

Trunk is a leading creative content specialist providing visual and interactive experiences through film, creative technology and animation.

Positioning content at the forefront of activations, Trunk’s strategic approach helps brands gain a clear understanding of customer behaviour from the first interaction while providing a positive and memorable experience for the customer.  Their innovative utilization of prize mechanics helps businesses offer their target audiences exciting redemption methods using AR/bots and more.

Multiple award-winning projects have led to the agency to work with leading names such as Subway, FedEx, Shell, Paddy Power, Heineken, Enterprise Inns, Star Bars, Guinness, Fosters, Marston’s and more…

Web – trunkbbi.com
Twitter – @TweetsByTrunk

For further information on Trunk, please contact:

Chris James, Head of Partnerships
Tel: +44 (0)161 711 1000