Eagle Eye and Sprout CRM Partner to Power Loyalty

Eagle Eye Solutions, the SaaS-based provider powering one-to-one performance marketing, has partnered with marketing automation provider Sprout CRM to help hospitality operators better leverage customer data to drive loyalty and promotional campaign success.

This partnership enables hospitality brands to aggregate and enrich customer data, creating more complete customer profiles that improve engagement, foster long-term loyalty, and increase customer lifetime value.

Eagle Eye's AIR platform allows marketers to connect online and offline experiences through unique voucher codes that are securely issued and redeemed at the point of sale within participating venues. Operators can easily configure promotional campaigns—such as food and beverage offers—and monitor redemptions in real time to understand campaign effectiveness.

Sprout's CRM platform allows brands to unify data from multiple sources, segment and manage customer profiles, and activate that data across communication channels including email, SMS, and automated, trigger-based campaigns. This empowers operators to deliver timely, relevant messages that drive visits and purchases while building brand loyalty and advocacy.

Sprout also offers a robust group hierarchy capability, allowing multi-site, multi-brand, and multi-lingual businesses to centrally manage marketing communications while giving local venues the flexibility to manage campaigns independently if desired.

With over 12 years of global experience, Sprout works with leading UK food and beverage brands such as Shake Shack, Big Easy, Inamo, Chopstix, Coffeesmiths, Beds & Bars, The London Cocktail Club, and Sushi Daily.

By combining customer behavioral data from Eagle Eye with campaign engagement data from Sprout, operators gain an end-to-end view of campaign performance and a deeper understanding of the customer lifecycle—from acquisition to repeat visits.

"Sprout's deep understanding of the hospitality sector makes them an ideal partner for Eagle Eye," said Al Henderson, Chief Sales Officer at Eagle Eye. "Together, we’re helping operators unlock the full value of their data to drive more visits and generate more revenue."

"Eagle Eye's loyalty and promotions capabilities are best-in-class across retail and hospitality," added Dhilon Solanki, UK & EMEA Director at Sprout. "Combining our platforms into a single, integrated solution creates a powerful opportunity for brands and venues to better connect with their customers."

About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalised offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour and Tesco. Web - eagleeye.com

About Sprout CRM

Sprout is a dedicated CRM marketing automation platform built specifically for the hospitality, leisure and events industry - built by operators for operators. Launched 12 years ago in Melbourne, Australia; in 2019, Sprout launched in the UK, working with a range of restaurants, bars, pubco, QSR and late-night operators. The platform allows your brand to aggregate your data, manage and structure that data and then leverage that data with a number of communications tools, including email, SMS and automation. Our current global client portfolio includes Shake Shack, Nandos, Big Easy, Inamo, Hard Rock Cafe, Vapiano, Bounce, Chopstix, London Cocktail Clubs, byChloe, Baskin Robbins, Subway, ChaTime, Shangri La, Marriott, Accor, Hilton and many more. Sprout is also a white-label marketing cloud designed for agencies, software companies and their clients.

Web – https://sproutsend.com
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