1 min read
Eagle Eye Connect Integrates with mParticle for Loyalty Experiences
Unlock personalized loyalty experiences with the new Eagle Eye Connect and mParticle integration - turn customer data into real-time rewards and offers.
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AIR Platform: Loyalty & personalization for retailers
Eagle Eye's AI-powered platform unifies loyalty management and 1-to-1 personalization. Capture first-party data, deliver personalized experiences at scale, and measure results. Trusted by leading grocery, fashion, and hospitality brands.
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Powering loyalty, personalization, and promotions across complex, multi-channel retail environments.
Giant Eagle case study→
Transformed myPerks into a real-time, scalable loyalty platform, powering millions of personalized offers and faster, more flexible campaign execution.
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Delivered AI-driven personalized challenges to millions of Clubcard members, increasing engagement and proving 1:1 marketing can scale.
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Our technology helps retailers design and manage world-class loyalty programs that capture rich first-party data - and then applies built-for-retail AI to deliver 1:1 personalization at scale.
1 min read
Eagle Eye
Updated on February 4, 2026
TL;DR
Eagle Eye is proud to announce a new partnership with Apadmi, mobile technology specialists that design, develop and optimize apps for leading brands. Together, we’re helping retailers unlock new value through integrated mobile loyalty experiences that connect digital strategy with customer engagement.
This collaboration combines Eagle Eye's industry-leading real-time personalization and promotions platform with Apadmi's deep expertise in mobile strategy, design, and systems integration. With a shared mission to create seamless and rewarding customer journeys, Eagle Eye and Apadmi are already delivering powerful digital experiences for major UK brands including Co-op and Asda.
Partnering with Apadmi allows us to bring together the best of mobile technology and personalization - helping retailers deliver loyalty experiences that are as frictionless as they are impactful.
Mobile is increasingly the platform of choice for brands to deliver great loyalty experiences and business value with larger basket sizes and more frequent purchases from app customers.
We've been working with Eagle Eye on common client projects for some time and cementing this partnership reinforces the role mobile is playing in loyalty. The potential for combining leading loyalty technology and great mobile experiences is really exciting.
Through this partnership, retailers can expect to accelerate digital transformation and enhance customer engagement by leveraging:
By combining Apadmi's proven mobile expertise with Eagle Eye's personalization technology, we’re empowering brands to build connected ecosystems that deliver measurable results - both online and in-store.
The partnership marks an important step forward in redefining how mobile technology can enhance loyalty and engagement strategies. Eagle Eye and Apadmi will continue to explore new ways to help brands innovate - integrating data, design, and technology to create frictionless customer experiences at scale.
Together, we're enabling retailers to transform the way they work and connect with customers in a mobile-first world.
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1 min read
Unlock personalized loyalty experiences with the new Eagle Eye Connect and mParticle integration - turn customer data into real-time rewards and offers.
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