How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
4 min read
Eagle Eye on 27 November, 2024
Health and wellness claims have been a part of the grocery shopping experience since the dawn of the supermarket, but they’re now taking on a new significance. Just as we’ve seen with sustainability—which we explored in sustainable spending and ...
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4 min read
Eagle Eye on 26 November, 2024
At the risk of stating the obvious, the holidays are a critical time for retailers.
2 min read
Sarah Jarvis on 21 November, 2024
Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co
5 min read
Eagle Eye on 18 November, 2024
Grocery shopping, though routine, involves a broad set of considerations and choices. Consumers must weigh a range of factors, from which products to...
3 min read
Tim Mason on 24 October, 2024
This is the next installment in our series of blogs about how following the Golden Rule—treating people the way they want to be treated—is the surest...
2 min read
Jonathan Reeve on 15 October, 2024
Challenge Offers Explained: The Psychology Behind Engagement and Incremental Sales Since Eagle Eye joined forces with EagleAI (formerly Untie Nots)...
2 min read
Jonathan Reeve on 8 October, 2024
Partner brands have long valued coalition loyalty programs for their ability to provide a holistic view of consumer behavior across multiple...
2 min read
Jonathan Reeve on 2 October, 2024
Back in the early 2000s, while I was at Tesco, a pivotal shift occurred when Airmiles moved from being a redemption partner of Sainsbury's Nectar to...
4 min read
Billy McLintock on 25 September, 2024
At Eagle Eye, we often emphasize the impact of "one more visit" and "one more item" because loyalty and promotions are powerful tools for...
1 min read
Jonathan Reeve on 17 September, 2024
When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an...
