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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Blog.

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Cloud Run Networking with Direct VPC Egress

3 min read

How we optimized Cloud Run Networking with Direct VPC Egress

Google Cloud Run is astonishingly simple and increasingly popular among developers. It lets anyone deploy containerized applications quickly and easily, automatically managing scalability. At EagleAI, we use Cloud Run extensively to deploy scalable...

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The Golden Rule

4 min read

Blog #3: Following the Golden Rule to place your employees at the heart of your organization

Hello again, and welcome to our third Golden Rule post! Whether you're a newcomer or need a quick refresher, here’s what we outlined in our first two...

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Retail Systems Awards 2025 Shortlisted

1 min read

Eagle Eye Shortlisted for Multiple 2025 Retail Systems Awards

We're proud to announce that Eagle Eye has been shortlisted in three categories at the 2025 Retail Systems Awards, in collaboration with three of our...

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Actively Manage Loyalty Programs to Drive ROI

2 min read

Actively Manage Loyalty Programs to Drive ROI

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

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The Evolution from Monolithic to Microservices Architecture

4 min read

The Evolution from Monolithic to Microservices Architecture

Software development has changed a lot over the years, and so has the way we design systems. One big shift that’s made waves recently is moving from...

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International Loyalty Awards Finalist 2025

1 min read

Eagle Eye Customers Shortlisted for 2025 International Loyalty Awards

We are absolutely delighted to announce that several of our incredible customers have been shortlisted for awards at the 2025 International Loyalty...

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Key Strategies to Maximise Loyalty ROI: A Customer-First, Data-Driven Approach

4 min read

Key Strategies to Maximize Loyalty ROI: A Customer-First, Data-Driven Approach

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

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Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value

2 min read

Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co Understanding and measuring the ROI of a loyalty program is essential for any...

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TMW 100 Martech Innovation Awards

Eagle Eye Ranks #3 in 2023 Martech Innovation Awards

We are incredibly proud to announce that Eagle Eye has soared to new heights, securing 3rd place in yesterday’s prestigious TMW 100 Martech...

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How to Measure Loyalty ROI: A Practical Guide

3 min read

How to Measure Loyalty ROI: A Practical Guide

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

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