2 min read
Billy McLintock on 27 February, 2024
Ah, points – the heartbeat of most loyalty schemes. Earn them, burn them, save them, boost them, donate them, gift them, argue who gets them in a divorce (yes really). The list goes on... As customers, we rarely ponder on the intricacies of how...
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4 min read
Tim Mason on 21 February, 2024
Two months into 2024, CEOs are already presented with two familiar challenges: a persistently value-conscious consumer and the need to create...
2 min read
Sarah Jarvis on 12 February, 2024
In today's fast-paced business landscape, creating and maintaining customer loyalty is more crucial than ever. To achieve this, a strategic framework...
2 min read
Billy McLintock on 5 February, 2024
Navigating the Retail Landscape Amidst Economic Challenges In the challenging landscape that grocery retailers currently navigate, with soaring...
4 min read
Tim Mason on 1 February, 2024
Introduction Welcome to the Golden Rule, an occasional series of blogs, vlogs, and articles by Tim Mason and Sarah Jarvis on the subject of "The...
3 min read
Sarah Jarvis on 24 January, 2024
In today's retail landscape, data reigns supreme. It's not just about what you sell but who you sell it to. One of the most critical lessons I've...
2 min read
Sarah Jarvis on 18 January, 2024
In the world of retail, customer loyalty is the holy grail. Companies the world over strive to establish and maintain a strong customer base that not...
2 min read
Sarah Jarvis on 20 December, 2023
We are thrilled to share some of our proudest achievements and highlight the ways in which we have scaled better, delivered faster, and come through...
2 min read
Sarah Jarvis on 11 December, 2023
In today's business landscape, loyalty marketing remains a vital strategy for understanding customers and enhancing their individual experiences. In...
4 min read
Eagle Eye on 6 December, 2023
As the world of retail continues to become more and more competitive and with consumers desperately seeking value in the face of inflation,...
