Blog.

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

4 min read

Sustainable Loyalty: How Grocers Can Boost Revenue and Engagement with Green Rewards

Eagle Eye on 20 November, 2024

Grocery loyalty programs hold a unique and strategic position in shaping consumer behavior, offering retailers deep insights into purchasing decisions and the ability to influence them in the future. However, as sustainability becomes a defining...

Loyalty

5 min read

Sustainable Spending: The Role of Sustainability in Consumer Retail Decision-Making

Eagle Eye on 18 November, 2024

Grocery shopping, though routine, involves a broad set of considerations and choices. Consumers must weigh a range of factors, from which products to...

Loyalty Grocery

3 min read

Blog #6: Unreasonable Hospitality: Lessons in Following the Golden Rule for Business Success

Tim Mason on 24 October, 2024

This is the next installment in our series of blogs about how following the Golden Rule—treating people the way they want to be treated—is the surest...

Golden Rule Hospitality & QSR

2 min read

Three Key Reasons Why Challenge Offers Drive Consumer Engagement

Jonathan Reeve on 15 October, 2024

Challenge Offers Explained: The Psychology Behind Engagement and Incremental Sales Since Eagle Eye joined forces with EagleAI (formerly Untie Nots)...

Personalization Retail AI

2 min read

Evolving Coalition Loyalty Programs: The Power of Strategic Partnerships

Jonathan Reeve on 8 October, 2024

Partner brands have long valued coalition loyalty programs for their ability to provide a holistic view of consumer behavior across multiple...

Loyalty Partnerships

2 min read

Unlocking Loyalty: The Power and Challenges of Third-Party Redemption

Jonathan Reeve on 2 October, 2024

Back in the early 2000s, while I was at Tesco, a pivotal shift occurred when Airmiles moved from being a redemption partner of Sainsbury's Nectar to...

Loyalty Grocery Hospitality & QSR