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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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1 min read

How AI Is Transforming Loyalty: Insights from Eagle Eye & EagleAI

Picture of Eagle Eye Eagle Eye on 16 July, 2025

Coverage/Press Mentions AI
How AI Is Transforming Loyalty: Insights from Eagle Eye & EagleAI

In this exclusive video, Cedric Chéreau (Co-Founder of EagleAI) and Zyed Jamoussi (CTO of Eagle Eye) sit down to explore the rapidly evolving role of artificial intelligence in loyalty, personalization, and omnichannel customer engagement.

From predictive offer decisioning to real-time activation across channels, the discussion highlights how AI is no longer a futuristic concept—it's the engine driving the next generation of retail experiences. Drawing on real-world deployments and enterprise use cases, Cedric and Zyed unpack how retailers and CPGs can:

  • Leverage AI for hyper-personalized offers at scale
  • Use machine learning to optimize campaign performance
  • Connect loyalty, promotions, and retail media into one seamless strategy

Watch the Full Conversation

This conversation offers a behind-the-scenes look at the innovation happening at Eagle Eye and EagleAI, as they help brands like Tesco and Morrisons redefine what loyalty means in 2025 and beyond.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

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Eagle Eye Solutions, a global marketing technology company that helps retailers create one-to-one customer connections, announced its inclusion in...

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Eagle Eye Ranks #7 in Martech Innovation Index 2023

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We're proud to share that Eagle Eye has been recognized as one of the top 100 most innovative companies in marketing technology, securing the #7 spot...

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