2 min read
Understanding Loyalty ROI: Time to Find out If Your Loyalty Program Is Working
Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
Communications & Propositions Director
With over 15 years of experience as a Retail Marketing Leader in the loyalty industry, she has worked with some of the world’s largest retailers and FMCG brands to help them drive profitable growth by prioritising the customer in their decision-making processes. Her expertise spans loyalty program design, CRM, personalisation, data analytics and commercialisation, and the technical implementation of initiatives that bring retailers and brands closer to their customers.
2 min read
Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co
Read More2 min read
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