2 min read
Sarah Jarvis on 12 February, 2024
In today's fast-paced business landscape, creating and maintaining customer loyalty is more crucial than ever. To achieve this, a strategic framework is essential. Enter the DIAL model, a comprehensive approach to creating and measuring customer...
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3 min read
Sarah Jarvis on 24 January, 2024
In today's retail landscape, data reigns supreme. It's not just about what you sell but who you sell it to. One of the most critical lessons I've...
2 min read
Sarah Jarvis on 18 January, 2024
In the world of retail, customer loyalty is the holy grail. Companies the world over strive to establish and maintain a strong customer base that not...
2 min read
Sarah Jarvis on 20 December, 2023
We are thrilled to share some of our proudest achievements and highlight the ways in which we have scaled better, delivered faster, and come through...
2 min read
Sarah Jarvis on 11 December, 2023
In today's business landscape, loyalty marketing remains a vital strategy for understanding customers and enhancing their individual experiences. In...
3 min read
Sarah Jarvis on 29 November, 2023
Liberty, the iconic high-end department store nestled on Regent Street, has stood as a London landmark since the late 1800s. With its six-floor...
5 min read
Sarah Jarvis on 20 October, 2023
As it approaches its 30th birthday, the DIAL model remains the powerful engine to deliver personalization to drive sales growth and customer lifetime...
2 min read
Sarah Jarvis on 17 September, 2020
We are all aware of how much COVID-19 has changed the landscape for businesses globally. While some have been shuttered for months, others have had...
4 min read
Sarah Jarvis on 21 July, 2020
Machine Learning Growing in popularity over the last few years, artificial intelligence (AI) and machine learning platforms are becoming...
4 min read
Sarah Jarvis on 15 July, 2020
Following my last blog, which discussed the importance of personalization, I explore what tools marketers need for success, along with benchmarks and...
