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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Sarah Jarvis

Communications & Propositions Director

With over 15 years of experience as a Retail Marketing Leader in the loyalty industry, she has worked with some of the world’s largest retailers and FMCG brands to help them drive profitable growth by prioritising the customer in their decision-making processes. Her expertise spans loyalty program design, CRM, personalisation, data analytics and commercialisation, and the technical implementation of initiatives that bring retailers and brands closer to their customers.

Grocery retail data analytics—AI-powered loyalty insights in store environment

1 min read

Inflation‑Proof Loyalty: Grocery Retail’s Data‑Driven Strategy

Grocers using data-driven loyalty programs during inflation are achieving 3.8% sales growth and deeper engagement—find out how.

Actively Manage Loyalty Programs to Drive ROI

2 min read

Actively Manage Loyalty Programs to Drive ROI

Learn how to actively manage loyalty programs to sustain and maximize ROI through continuous measurement, personalization, and innovation.

Key Strategies to Maximise Loyalty ROI: A Customer-First, Data-Driven Approach

4 min read

Key Strategies to Maximize Loyalty ROI: A Customer-First, Data-Driven Approach

Maximize Loyalty ROI with strategies including member pricing, data-driven decisions, and strategic partnerships. Learn how to elevate your loyalty program

Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value

2 min read

Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value

Discover the common struggles in measuring loyalty ROI and learn strategies to unlock the true value of your loyalty programs.

How to Measure Loyalty ROI: A Practical Guide

3 min read

How to Measure Loyalty ROI: A Practical Guide

Learn how to measure the ROI of your loyalty program with this practical guide, covering everything from setting baselines to calculating incremental revenue.

Loyalty ROI

2 min read

Understanding Loyalty ROI: Time to Find out If Your Loyalty Program Is Working

Discover the importance of measuring loyalty program ROI and how it helps build lasting customer relationships. Learn when and how to measure it effectively.

DIAL - Data Insight Action Loyalty

2 min read

Introducing DIAL: The Framework for Creating Measurable Customer Loyalty

Discover DIAL, Eagle Eye's data and insight-led loyalty approach that enhances customer experience and performance.

Retail and technology

3 min read

How to use Customer Data to Boost Sales and Enhance Shopping Experiences

Learn how to leverage customer data to drive sales, optimize pricing, and create personalized shopping experiences that enhance customer satisfaction.

artistic heart symbolizing customer loyalty

2 min read

Creating Engaging Loyalty in 2024 and Beyond

Discover the power of personalization. Learn how to meet the demands of modern customers and build a loyal customer base that keeps coming back for more.

Harder, Better, Faster, Stronger

2 min read

Celebrating a Year of Unprecedented Growth and Innovation: Harder, Better, Faster, Stronger

We are thrilled to share some of our proudest achievements and highlight the ways in which we have scaled better, delivered faster, and come through stronger.