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Annual Report for FY23

Eagle Eye Annual Report FY23

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Sarah Jarvis

With over 15 years of experience as a Retail Marketing Leader in the loyalty industry, she has worked with some of the world’s largest retailers and FMCG brands to help them drive profitable growth by prioritising the customer in their decision-making processes. Her expertise spans loyalty program design, CRM, personalisation, data analytics and commercialisation, and the technical implementation of initiatives that bring retailers and brands closer to their customers.

DIAL - Data Insight Action Loyalty

2 min read

Introducing DIAL: The Framework for Creating Measurable Customer Loyalty

In today's fast-paced business landscape, creating and maintaining customer loyalty is more crucial than ever. To achieve this, a strategic framework is essential. Enter the DIAL model, a comprehensive approach to creating and measuring customer...

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Retail and technology

3 min read

How to use Customer Data to Boost Sales and Enhance Shopping Experiences

In today's retail landscape, data reigns supreme. It's not just about what you sell but who you sell it to. One of the most critical lessons I've...

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artistic heart symbolizing customer loyalty

2 min read

Creating Engaging Loyalty in 2024 and Beyond

In the world of retail, customer loyalty is the holy grail. Companies the world over strive to establish and maintain a strong customer base that not...

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Harder, Better, Faster, Stronger

2 min read

Celebrating a Year of Unprecedented Growth and Innovation: Harder, Better, Faster, Stronger

We are thrilled to share some of our proudest achievements and highlight the ways in which we have scaled better, delivered faster, and come through...

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Loyalty card

2 min read

The Fundamentals of Loyalty Marketing: Building a Strong Customer Engagement Proposition

In today's business landscape, loyalty marketing remains a vital strategy for understanding customers and enhancing their individual experiences. In...

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Liberty department store, London UK

3 min read

The Beauty of Liberty London's Subscription Programme: My Journey

Liberty, the iconic high-end department store nestled on Regent Street, has stood as a London landmark since the late 1800s. With its six-floor...

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5 min read

DIAL Turns 30 This Year: Happy Birthday!

As it approaches its 30th birthday, the DIAL model remains the powerful engine to deliver personalisation to drive sales growth and customer lifetime...

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Woman with smartphone in store grocery shopping

2 min read

Understanding the Rise of the Digital Coupon in Grocery

We are all aware of how much COVID-19 has changed the landscape for businesses globally. While some have been shuttered for months, others have had...

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Augmented reality in retail store

4 min read

Is there Power in Personalisation? Part 3

Machine Learning Growing in popularity over the last few years, artificial intelligence (AI) and machine learning platforms are becoming ever-popular...

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Marketing Data management platform and Omnichannel concept image

4 min read

Is there Power in Personalisation? Part 2

Following my last blog, which discussed the importance of personalisation, I explore what tools marketers need for success, along with benchmarks and...

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