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ASDA Rewards Logo

Wie der britische Lebensmitteleinzelhändler ASDA die führende Loyalty Plattform AIR und die Expertise von Eagle Eye nutzte, um in nur 3 Monaten das Loyalty-Programm "ASDA Rewards" einzuführen.

Sarah Jarvis

Mit mehr als 15 Jahren Erfahrung als Retail Marketing Leader in der Kundenbindungsbranche hat sie mit einigen der weltweit größten Einzelhändler und FMCG-Marken zusammengearbeitet, um ihnen zu helfen, profitables Wachstum zu erzielen, indem sie den Kunden in ihren Entscheidungsprozessen in den Vordergrund stellen. Ihr Fachwissen umfasst die Gestaltung von Kundenbindungsprogrammen, CRM, Personalisierung, Datenanalyse und Vermarktung sowie die technische Umsetzung von Initiativen, die Einzelhändler und Marken näher an ihre Kunden bringen.

Loyalty ROI

2 minute lesen

Understanding Loyalty ROI: Time to Find out If Your Loyalty Program Is Working

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

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DIAL - Data Insight Action Loyalty

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Introducing DIAL: The Framework for Creating Measurable Customer Loyalty

In today's fast-paced business landscape, creating and maintaining customer loyalty is more crucial than ever. To achieve this, a strategic framework...

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Retail and technology

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How to use Customer Data to Boost Sales and Enhance Shopping Experiences

In today's retail landscape, data reigns supreme. It's not just about what you sell but who you sell it to. One of the most critical lessons I've...

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artistic heart symbolizing customer loyalty

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Creating Engaging Loyalty in 2024 and Beyond

In the world of retail, customer loyalty is the holy grail. Companies the world over strive to establish and maintain a strong customer base that not...

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Harder, Better, Faster, Stronger

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Celebrating a Year of Unprecedented Growth and Innovation: Harder, Better, Faster, Stronger

We are thrilled to share some of our proudest achievements and highlight the ways in which we have scaled better, delivered faster, and come through...

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Loyalty card

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The Fundamentals of Loyalty Marketing: Building a Strong Customer Engagement Proposition

In today's business landscape, loyalty marketing remains a vital strategy for understanding customers and enhancing their individual experiences. In...

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Liberty department store, London UK

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The Beauty of Liberty London's Subscription Programme: My Journey

Liberty, the iconic high-end department store nestled on Regent Street, has stood as a London landmark since the late 1800s. With its six-floor...

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5 minute lesen

DIAL Turns 30 This Year: Happy Birthday!

As it approaches its 30th birthday, the DIAL model remains the powerful engine to deliver personalization to drive sales growth and customer lifetime...

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Omnichannel marketing on mobile app for supermarket shopping

4 minute lesen

Is there Power in Personalisation? Part 1

A few years ago, personalization emerged as a buzzword for marketers everywhere, and in 2015, 94% agreed it was a crucial factor in the success of...

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