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ASDA Rewards Logo

Wie der britische Lebensmitteleinzelhändler ASDA die führende Loyalty Plattform AIR und die Expertise von Eagle Eye nutzte, um in nur 3 Monaten das Loyalty-Programm "ASDA Rewards" einzuführen.

Sarah Jarvis

Mit mehr als 15 Jahren Erfahrung als Retail Marketing Leader in der Kundenbindungsbranche hat sie mit einigen der weltweit größten Einzelhändler und FMCG-Marken zusammengearbeitet, um ihnen zu helfen, profitables Wachstum zu erzielen, indem sie den Kunden in ihren Entscheidungsprozessen in den Vordergrund stellen. Ihr Fachwissen umfasst die Gestaltung von Kundenbindungsprogrammen, CRM, Personalisierung, Datenanalyse und Vermarktung sowie die technische Umsetzung von Initiativen, die Einzelhändler und Marken näher an ihre Kunden bringen.

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Introducing DIAL: The Framework for Creating Measurable Customer Loyalty

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artistic heart symbolizing customer loyalty

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Is there Power in Personalisation? Part 1

A few years ago, personalization emerged as a buzzword for marketers everywhere, and in 2015, 94% agreed it was a crucial factor in the success of...

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