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ASDA Rewards Logo

Wie der britische Lebensmitteleinzelhändler ASDA die führende Loyalty Plattform AIR und die Expertise von Eagle Eye nutzte, um in nur 3 Monaten das Loyalty-Programm "ASDA Rewards" einzuführen.

Sarah Jarvis

Mit mehr als 15 Jahren Erfahrung als Retail Marketing Leader in der Kundenbindungsbranche hat sie mit einigen der weltweit größten Einzelhändler und FMCG-Marken zusammengearbeitet, um ihnen zu helfen, profitables Wachstum zu erzielen, indem sie den Kunden in ihren Entscheidungsprozessen in den Vordergrund stellen. Ihr Fachwissen umfasst die Gestaltung von Kundenbindungsprogrammen, CRM, Personalisierung, Datenanalyse und Vermarktung sowie die technische Umsetzung von Initiativen, die Einzelhändler und Marken näher an ihre Kunden bringen.

How to Measure Loyalty ROI: A Practical Guide

3 minute lesen

How to Measure Loyalty ROI: A Practical Guide

Learn how to measure the ROI of your loyalty program with this practical guide, covering everything from setting baselines to calculating incremental revenue.

Loyalty ROI

2 minute lesen

Understanding Loyalty ROI: Time to Find out If Your Loyalty Program Is Working

Discover the importance of measuring loyalty program ROI and how it helps build lasting customer relationships. Learn when and how to measure it effectively.

DIAL - Data Insight Action Loyalty

2 minute lesen

Introducing DIAL: The Framework for Creating Measurable Customer Loyalty

Discover DIAL, a powerful framework for creating and measuring customer loyalty. Learn how data, insights, actions, and loyalty come together to drive success in the ever-evolving world of retail. Find out more here.

Retail and technology

3 minute lesen

How to use Customer Data to Boost Sales and Enhance Shopping Experiences

Learn how customer data can revolutionize your retail business. Discover how to boost sales, enhance shopping experiences, and become customer-centric in every aspect of your operations. Harness the power of data to thrive in a competitive market.

artistic heart symbolizing customer loyalty

2 minute lesen

Creating Engaging Loyalty in 2024 and Beyond

Discover the power of personalization. Learn how to meet the demands of modern customers and build a loyal customer base that keeps coming back for more.

Harder, Better, Faster, Stronger

2 minute lesen

Celebrating a Year of Unprecedented Growth and Innovation: Harder, Better, Faster, Stronger

We are thrilled to share some of our proudest achievements and highlight the ways in which we have scaled better, delivered faster, and come through stronger.

Loyalty card

2 minute lesen

The Fundamentals of Loyalty Marketing: Building a Strong Customer Engagement Proposition

Learn the fundamentals of loyalty marketing and how to build strong customer engagement. Discover the core principles of loyalty, the importance of value exchange, and setting clear objectives for your loyalty program. Prioritize your customers and ...

Liberty department store, London UK

3 minute lesen

The Beauty of Liberty London's Subscription Programme: My Journey

Explore tradition and modernity at Liberty, the iconic Regent Street store since the 1800s. A six-floor Tudor-style building conceals a modern retail powerhouse.

5 minute lesen

DIAL Turns 30 This Year: Happy Birthday!

DIAL, the powerful engine behind personalised marketing, celebrates its 30th birthday. Discover how this concept continues to drive customer loyalty and sales growth in today's retail landscape.

Omnichannel marketing on mobile app for supermarket shopping

4 minute lesen

Is there Power in Personalisation? Part 1

In this first blog out of a three-part series, we look at the rise of personalisation, what it means, and why marketers should personalise their communications.