3 minute lesen
How to Measure Loyalty ROI: A Practical Guide
Learn how to measure the ROI of your loyalty program with this practical guide, covering everything from setting baselines to calculating incremental revenue.
Erhalten Sie die neuesten Erkenntnisse, Untersuchungen und Nachrichten direkt in Ihren Posteingang.
Außerdem können Sie die 2. Ausgabe von Omnichannel Retail von Tim Mason & Sarah Jarvis gewinnen!
Kein Spam. Das versprechen wir. 💜
AIR
Acquire. Interact. Retain.
Bringen Sie Leben in Ihre Kundenbeziehungen
Wie der britische Lebensmitteleinzelhändler ASDA die führende Loyalty Plattform AIR und die Expertise von Eagle Eye nutzte, um in nur 3 Monaten das Loyalty-Programm "ASDA Rewards" einzuführen.
Mit mehr als 15 Jahren Erfahrung als Retail Marketing Leader in der Kundenbindungsbranche hat sie mit einigen der weltweit größten Einzelhändler und FMCG-Marken zusammengearbeitet, um ihnen zu helfen, profitables Wachstum zu erzielen, indem sie den Kunden in ihren Entscheidungsprozessen in den Vordergrund stellen. Ihr Fachwissen umfasst die Gestaltung von Kundenbindungsprogrammen, CRM, Personalisierung, Datenanalyse und Vermarktung sowie die technische Umsetzung von Initiativen, die Einzelhändler und Marken näher an ihre Kunden bringen.
3 minute lesen
Learn how to measure the ROI of your loyalty program with this practical guide, covering everything from setting baselines to calculating incremental revenue.
2 minute lesen
Discover the importance of measuring loyalty program ROI and how it helps build lasting customer relationships. Learn when and how to measure it effectively.
2 minute lesen
Discover DIAL, a powerful framework for creating and measuring customer loyalty. Learn how data, insights, actions, and loyalty come together to drive success in the ever-evolving world of retail. Find out more here.
3 minute lesen
Learn how customer data can revolutionize your retail business. Discover how to boost sales, enhance shopping experiences, and become customer-centric in every aspect of your operations. Harness the power of data to thrive in a competitive market.
2 minute lesen
Discover the power of personalization. Learn how to meet the demands of modern customers and build a loyal customer base that keeps coming back for more.
2 minute lesen
We are thrilled to share some of our proudest achievements and highlight the ways in which we have scaled better, delivered faster, and come through stronger.
2 minute lesen
Learn the fundamentals of loyalty marketing and how to build strong customer engagement. Discover the core principles of loyalty, the importance of value exchange, and setting clear objectives for your loyalty program. Prioritize your customers and ...
3 minute lesen
Explore tradition and modernity at Liberty, the iconic Regent Street store since the 1800s. A six-floor Tudor-style building conceals a modern retail powerhouse.
5 minute lesen
DIAL, the powerful engine behind personalised marketing, celebrates its 30th birthday. Discover how this concept continues to drive customer loyalty and sales growth in today's retail landscape.
4 minute lesen
In this first blog out of a three-part series, we look at the rise of personalisation, what it means, and why marketers should personalise their communications.