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Interim Report for FY24

Eagle Eye Interim Report 2024

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Our Story.

In 2003, in a dimly-lit bedroom in Surrey, England, Eagle Eye was born. Although the business started "sort of by accident" (Steve Rothwell, 2022), it was founded on one core principle – treating people as they'd like to be treated.

The company was founded in 2003, with its origins traced back to a simple yet ingenious idea by our founder, Steve Rothwell. He was stuck at home, unable to meet his friends for a drink, and so came up with a solution to enable individuals to buy digital beer coupons which could be redeemed in their local pub. The aptly named perfectly combined Steve’s three passions - solving problems, seeing things he’s built in the hands of real people in the real world and, of course, beer. The solution worked, but that was just the start. Within the next few years, the small team of Eagle Eye-ers (many of whom are still working here today) had secured contracts with the likes of Tesco, Pizza Express and Asda (all of whom are still customers today).


In 2016, Tim Mason joined Steve Rothwell, becoming Eagle Eye’s CEO and bringing with him 30 years of experience working at Tesco in a number of senior management roles. Most notably, Tim was CMO from 1995 - 2006, where he was responsible for the launch of Tesco Clubcard, a very early pioneer of loyalty and something he is still deeply passionate about today.

Now, more than 20 years since its inception, it’s safe to say we’ve come a long way and that the Eagle (Eye) is soaring - you can check out our milestone moments here. We are now a team of +250 problem solvers, powering personalised marketing at a massive scale for some of the biggest and best-loved retailers in the world. But the core principle of treating people as they would like to be treated remains at the heart of our organisation and serves as the secret behind our resounding success.

Our award-winning technology is designed to empower retailers to treat their customers how they wish to be treated (aka - in a personalised way), aligning with our own internal culture, which is driven by the same concept.

"You should treat people right because it’s the right thing to do. But great things happen when businesses apply this to their marketing too." Tim Mason