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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Tim Mason

CEO of Eagle Eye

Tim Mason has over 25 years' leadership experience in the grocery and retail industries, with a strong background in strategic marketing and customer loyalty. He was the Deputy CEO of Tesco from 2010 to 2012 and has held a number of senior roles in the Tesco Group including CMO, where he was responsible for the launch of Clubcard and Tesco.com. He is currently CEO of Eagle Eye, a SaaS technology company focused on delivering omnichannel personalization at scale for the world’s leading retailers.

The Golden Rule

4 min read

Blog #3: Following the Golden Rule to place your employees at the heart of your organization

Putting employees first drives business success. Learn how Eagle Eye applies the golden rule internally and externally.

The Golden Rule blog series

3 min read

Blog #6: Unreasonable Hospitality: Lessons in Following the Golden Rule for Business Success

Discover how the principles of 'Unreasonable Hospitality' can drive business success by fostering customer and employee loyalty through exceptional service

The Golden Rule blog series

4 min read

Blog #5: Applying the Golden Rule in Business: Lessons from Team of Teams by General Stanley McChrystal

Learn how leading with empathy and fairness builds stronger relationships with both customers and employees.

The Golden Rule blog series by Tim Mason and Sarah Jarvis

4 min read

Blog #4: Making Every Day Your Masterpiece

Explore the transformative power of making every day your masterpiece with practical life skills and behaviors. Join the #GoldenRule revolution.

AI and Personalization Series Introduction by Tim Mason

3 min read

AI & Personalization: A Series

A series exploring the relationship between AI and personalization in the retail sector, introduced by Eagle Eye CEO Tim Mason

4 min read

Blog #2: Follow the Golden Rule as the Path to Growth

Putting people first isn't just kind - it's strategic. Learn how the golden rule unlocks loyalty and growth for retailers.

Trends

4 min read

What's Driving the Retail Revolution in 2024?

Personalization, phone-out shopping, and eliminating channel silos will be the defining retail trends of 2024.

Embracing the Timeless Wisdom of the Golden Rule

4 min read

Blog #1: Embracing the Timeless Wisdom of the Golden Rule

Explore how the Golden Rule can shape customer loyalty strategies. Tim Mason shares insights on building lasting relationships and enhancing engagement.

Purple new year

4 min read

New Year, New Directions: The Top 5 Trends for Grocers in 2022

Grocers have adapted their operations rapidly, but there is more transformation coming. Here are the top 5 trends we see accelerating in 2022.