5 min read
Blog #2: Follow the Golden Rule as the Path to Growth
In our last blog, we introduced you to the age-old concept of "The Golden Rule", which is about treating people how you'd like to be treated. It's a...
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
At the end of our last blog, we introduced John Wooden, the legendary UCLA Bruins basketball coach; a man who lived and breathed the Golden Rule. Both on and off the court, Wooden urged his teams to "make every day your masterpiece", encouraging them to focus on the here and now, always performing to the best of their ability. To me, this concept is a more aspirational version of my mother's "as long as you do your best, darling", which helped a somewhat scholastically challenged child remain reasonably cheerful and confident.
Wooden's message to his young athletes was clear: don't wait for tomorrow to give your all, because tomorrow is built on the foundation of today's efforts. This resonates far beyond the basketball court—it's a philosophy for life.
At Eagle Eye, we ask our teams to do exceptional things every day and have set the standard that we will all treat the people we interact with - fellow employees, customers, partners - the way they would like to be treated. But following the Golden Rule requires individuals to be their best selves, and so we’ve put a strategy in place to set our teams up for success.
Consider the range of human behavior, from moments of brilliance to times of struggle. We can all think of examples of people, including ourselves, at their best and their worst. The example that I tend to use is Tiger Woods, thinking about some of his best days on the golf course; "In your life have you ever seen anything like that?!" versus the grainy dash cam footage of him walking the line under suspicion of a DUI in Florida. The lesson? Our actions matter, both in our professional and personal lives.
In the workplace, we think it is broadly agreed that your manager’s behavior is the single most important contributor to job satisfaction. A manager who flits between being open, nurturing, and generous with advice to one who is short-tempered, sarcastic, and offhand will have a huge impact on how an employee feels, performs, and how long they stick around.
Recognizing this more than 20 years ago, I worked with my colleagues to develop a programme which was designed to teach managers how to follow the Golden Rule when it came to their employees. It was a huge success, and so when I joined Eagle Eye, one of the first things I did was to implement something similar, something we call Life Skills. Initially, it was offered just to our management team, but has subsequently been rolled out as universal training for every existing and new employee because those managers told us how much it helped them not only at work but in their personal lives.
Much of our Life Skills programme is rooted in Cognitive Behavioural Therapy, something which, in my view, should become part of the general curriculum. I don’t have any influence on that, but at least I can share our thinking here. So here goes…
On the days when we’re finding it difficult to make our masterpiece, we talk about being in "The Box". "The Box" (also known as 'the Valley of Despair') is part of the Emotional Cycle of Change, a helpful model (from the 1970s) which illustrates how people react in the face of unexpected events. We live in a VUCA (volatile, uncertain, complex, and ambiguous) world, so we know to expect the unexpected and our Life Skills programme provides everyone at Eagle Eye with a toolkit to help us get back on track to making our masterpieces.
Change, however big or small, triggers reactions in all of us. The aim of Life Skills is to equip our teams with the ability to recognize what triggers us to enter "The Box" in order that we can better control our reactions.
Control can, in some instances, mean just taking a deep breath or two. You’ll be amazed how this conscious pause can re-centre you because, as the famous yogi B.K.S. Iyengar said, "the mind is the king of the senses, and the breath is the king of the mind".
From this calmer state, we suggest you then go on to ask yourself three questions,
Remember, you are not a victim of circumstance—you are the architect of your destiny. As the Serenity prayer reminds us, embrace the courage to change what you can and the wisdom to accept what you cannot. We hope that some of the things in here work for you and enable you to be your best self more often. This will enable you to treat others the way you'd like to be treated.
Please continue to participate in the #GoldenRule revolution. Leave your comments and share examples of where you’ve experienced the Golden Rule and masterpiece makers in action. Let's celebrate those who are embracing these principles and making the world a better place, one act of kindness at a time.
CEO of Eagle Eye
Tim Mason has over 25 years' leadership experience in the grocery and retail industries, with a strong background in strategic marketing and customer loyalty. He was the Deputy CEO of Tesco from 2010 to 2012 and has held a number of senior roles in the Tesco Group including CMO, where he was responsible for the launch of Clubcard and Tesco.com. He is currently CEO of Eagle Eye, a SaaS technology company focused on delivering omnichannel personalization at scale for the world’s leading retailers.
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Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
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5 min read
In our last blog, we introduced you to the age-old concept of "The Golden Rule", which is about treating people how you'd like to be treated. It's a...
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Introduction Welcome to the Golden Rule, an occasional series of blogs, vlogs, and articles by Tim Mason and Sarah Jarvis on the subject of "The...
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Hello again, and welcome to our third Golden Rule post! Whether you're a newcomer or need a quick refresher, here’s what we outlined in our first two...