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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Golden Rule Loyalty

The Golden Rule

4 min read

Blog #3: Following the Golden Rule to place your employees at the heart of your organization

Putting employees first drives business success. Learn how Eagle Eye applies the golden rule internally and externally.

The Golden Rule blog series

3 min read

Blog #6: Unreasonable Hospitality: Lessons in Following the Golden Rule for Business Success

Discover how the principles of 'Unreasonable Hospitality' can drive business success by fostering customer and employee loyalty through exceptional service

Customer Think

1 min read

Golden Rule Thinking: A New Approach to Customer Loyalty

Treating customers as you want to be treated drives loyalty. Discover how Golden Rule thinking is powering growth and stronger relationships in retail.

The Golden Rule blog series

4 min read

Blog #5: Applying the Golden Rule in Business: Lessons from Team of Teams by General Stanley McChrystal

Learn how leading with empathy and fairness builds stronger relationships with both customers and employees.

The Golden Rule blog series by Tim Mason and Sarah Jarvis

4 min read

Blog #4: Making Every Day Your Masterpiece

Explore the transformative power of making every day your masterpiece with practical life skills and behaviors. Join the #GoldenRule revolution.

5 ways digital collaboration improves workflow

1 min read

The Golden Rule of Customer Success in Modern Retail

Discover why putting customers first is the key to driving business success. Learn how empathy, value, and personalization build stronger loyalty.

4 min read

Blog #2: Follow the Golden Rule as the Path to Growth

Putting people first isn't just kind - it's strategic. Learn how the golden rule unlocks loyalty and growth for retailers.

Embracing the Timeless Wisdom of the Golden Rule

4 min read

Blog #1: Embracing the Timeless Wisdom of the Golden Rule

Explore how the Golden Rule can shape customer loyalty strategies. Tim Mason shares insights on building lasting relationships and enhancing engagement.

Eagle Eye CEO Tim Mason: Loyalty programs gain value when customers are treated like royalty

2 min read

Why Loyalty Programs Gain Value When Customers Feel Like Royalty

Discover how treating customers like royalty boosts loyalty program value - and how to deliver VIP experiences through personalization and recognition.