AI & Personalization: A Series

If you’re even a casual observer of the retail industry, you know that AI is the hot topic of the moment. And for good reason. Artificial intelligence applications have the potential to revolutionize many aspects of our businesses, from supply chains to physical and digital store operations to marketing. This is why retailers are making significant investments in this technology and why AI adoption in retail is projected to reach 80% in the next few years.

But the aspect of AI we’re most interested in here at Eagle Eye is how it can impact personalization. For a long time, we’ve said that the ‘holy grail’ of retail marketing is true one-to-one engagement, and with AI, that grail is finally within our reach.

This was the impetus for three initiatives we’ve recently undertaken at Eagle Eye: launching EagleAI, our own AI-powered data science solution built specifically for the grocery and retail sectors; bringing Untie Nots, a Paris-based SaaS company specializing in AI-driven gamification and promotions, into the Eagle Eye group; and appointing data science expert Jean-Matthieu Schertzer as our first Chief AI Officer.

We also wanted to explore the relationship between AI and personalization in a retail setting through a series of in-depth articles and eBooks, of which this is the first.

Next-Gen Personalization, Driven by AI

In our 2023 report, Grocery’s Great Loyalty Opportunity, we found that 60% of shoppers worldwide believe it is “extremely” or “very” important to receive offers from a store or brand that are personalized to their needs. At the same time, 53% of retailers we surveyed said that the ability to match the right offer to the right customer – in other words, personalize them – would make their promotional strategies more effective.

AI applications can help retailers meet consumer demand for personalized offers and deliver them efficiently at scale. But when will this technology be ready for implementation, and how will retailers make it fit alongside their current strategies and processes? Are any retailers already leveraging AI for personalization or promotions, and is it delivering results? And what does a comprehensive AI solution designed for retail look like, and what benefit would retailers derive from utilizing it?

These are the questions our experts endeavor to answer in this series.

Meet the Experts

Jean-Matthieu Schertzer, Eagle Eye’s Chief Artificial Intelligence (AI) Officer.

The first Chief AI Officer appointed within the Eagle Eye Group is dedicated to helping retailers and brands create hyper-personalised omnichannel experiences and direct, one-to-one connections with their customers. An alumnus of the Ecole Polytechnique, one of France's and Europe's most prestigious scientific schools, Jean-Matthieu's background includes applied mathematics, research engineering, general R&D, and data science. Before becoming the Eagle Eye group’s first CAIO, he was in executive leadership at Untie Nots. He also served as the Senior Data Scientist at H2O.ai, a data science manager and consultant at Quantmetry, and a research engineer at the Université de Liège.

View all Jean-Matthieu's articles

Zyed Jamoussi, Co-Founder and President of Untie Nots, part of the Eagle Eye Group.

Zyed founded Untie Nots in Paris nearly a decade ago to help retailers modernize their approach to loyalty and promotions. In the process, he built a SaaS business that serves almost 60% of the French grocery market and provides AI-powered personalised challenges for the leading retailers in the region, including Auchan, Carrefour and E.Leclerc. Before his leadership of Untie Nots, an Eagle Eye company since January 2023, Zyed spent seven years in senior roles at emnos, part of the American Express Group and a leading provider of automated, data-driven solutions for retail category management and assortment planning. He was also a customer insights and business analysis manager at Groupe Rocher.

The Current State of Retail Marketing: Where does AI fit in?

This article and eBook, both authored by Jean-Matthieu, examine the challenges facing retailers and the current marketing strategies they’re employing and identify areas where AI can impact them.

Download the eBook

Navigating New Waters: Applying AI to Retail Marketing

In this piece, Zyed focuses on the AI applications that can revolutionize specific aspects of retail marketing, including personalization.

Read the article

AI & Personalization: What will AI in Retail Marketing Look Like?

This article functions as a how-to guide for retailers, offering detailed illustrations of how AI can be leveraged to deliver desired retail marketing outcomes.

Read the article

AI in Action: How Retailers are Using AI Basics and Advanced Marketing Principles Now

In this use case, We provide real-world examples of AI and personalization in the retail sector.

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Introducing EagleAI: A Suite of AI Solutions Designed for Retailers

This article offers an in-depth look at our new data science solution, EagleAI, and suggests what retailers should seek in – and expect from – a third-party AI platform.

Read the article