Eagle Eye's History

Eagle Eye founded by Steve Rothwell

Steve Rothwell founded the Eagle Eye business from his bedroom in Surrey back in 2003. He admits that the business was started "sort of by accident" but that it was founded on one core principle - treating people the way they'd like to be treated.

2003

Business Milestone

Eagle Eye secures Series A funding, led by Sir Terry Leahy, Bill Currie and Iain McDonald

2011

Business Milestone

Tesco Clubcard

2012

Customer Milestone

Mitchells and Butlers

All Bar One

Toby Carvery

2012

Customer Milestone

3m redemptions

2013

Platform Milestone

14m redemptions

2014

Platform Milestone

Listed on the London Stock Exchange (AIM)

2014

Business Milestone

Acquired 2Ergo to accelerate digital adoption with the App Manager platform and to bring a great collection of people into our team

2014

Business Milestone

Hit 50 employees

2014

Business Milestone

17m redemptions

2015

Platform Milestone

ASDA

2015

Customer Milestone

38m redemptions

2016

Platform Milestone

Tim Mason joined as CEO

2016

Business Milestone

Hit 100 employees

2017

Business Milestone

Loblaws

2017

Customer Milestone

John Lewis & Partners

2017

Customer Milestone

Greene King

2017

Customer Milestone

Eagle Eye Wallet launches and immediately redefines the way that companies are able to manage their customer loyalty offerings

2018

Platform Milestone

960m redemptions

2018

Platform Milestone

Migrated to Google Cloud

2019

Platform Milestone

Eagle Eye POS Connect launches, providing the best-in-class capability to integrate to in-store and online points of sale

2019

Platform Milestone

Opened our Melbourne office

2019

Business Milestone

985m redemptions

2019

Platform Milestone

Announced 5-year contract with Waitrose & Partners in the UK

2019

Customer Milestone

The Warehouse Group in New Zealand

2019

Customer Milestone

Southeastern Grocers in North America

2019

Customer Milestone

979m redemptions, even during a global pandemic

2020

Platform Milestone

Started working with Pret a Manger in the UK, launching the UK’s first QSR subscription programme in the midst of a global pandemic to rave reviews

2020

Customer Milestone

Signed a 5-year deal with Woolworth’s Australia, the #1 retailer in the region

2020

Customer Milestone

Hit 140 employees

2020

Business Milestone

Woman using her mobile phone in the street

40 global mobile apps live

2021

Platform Milestone

Eagle Eye Cloud-Based Adjudication launches, unlocking the power of omnichannel personalisation for retailers globally

2021

Platform Milestone

1.3bn redemptions

2021

Platform Milestone

Went live with Virgin Red, underpinning their new rewards programme

2021

Customer Milestone

Recognised in Loyalty360's Technology Today Report

2021

Business Milestone

Recognised by Forrester in their Now Tech: Promotions and Offer Management Providers, Q3 2021 Report

2021

Business Milestone

Started working with Giant Eagle in the USA

2022

Customer Milestone

Deepened our long-standing relationship with Asda to launch their new rewards proposition, Asda Rewards

2022

Customer Milestone

Gained a 3 star accreditation by Best Companies and hit 180 employees

2022

Business Milestone

Acquired France-based Untie Nots, an AI-powered personalised promotions business, adding Carrefour, E. Leclerc, Auchan and other leading brands to the Group, and bringing 50 talented employees into the team.

2022

Business Milestone