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AIR
Acquire. Interact. Retain.
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Core Products
Made for Scale
Who We Help
Our Customers

ASDA Rewards Logo

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Our History.

Milestone Moments
Filter:
Steve Rothwell

Eagle Eye founded by Steve Rothwell

Steve Rothwell founded the Eagle Eye business from his bedroom in Surrey back in 2003. He admits that the business was started "sort of by accident" but that it was founded on one core principle - treating people the way they'd like to be treated.

2003

Business Milestone

Piggy bank

Eagle Eye secures Series A funding, led by Sir Terry Leahy, Bill Currie and Iain McDonald

2011

Business Milestone

Tesco Clubcard

Tesco Clubcard

2012

Customer Milestone

Mitchell & Butlers - Toby Carvery

Mitchells and Butlers

All Bar One

Toby Carvery

2012

Customer Milestone

3million

3m redemptions

2013

Platform Milestone

14million

14m redemptions

2014

Platform Milestone

London Stock Exchange

Listed on the London Stock Exchange (AIM)

2014

Business Milestone

2ergo

Acquired 2Ergo to accelerate digital adoption with the App Manager platform and to bring a great collection of people into our team

2014

Business Milestone

Eagle Murmuration

Hit 50 employees

2014

Business Milestone

17 million

17m redemptions

2015

Platform Milestone

Asda store

ASDA

2015

Customer Milestone

38 million

38m redemptions

2016

Platform Milestone

Tim Mason

Tim Mason joined as CEO

2016

Business Milestone

Eagle Murmuration

Hit 100 employees

2017

Business Milestone

Loblaws store

Loblaws

2017

Customer Milestone

John Lewis & Partners

John Lewis & Partners

2017

Customer Milestone

Greene King

Greene King

2017

Customer Milestone

Eagle Eye Wallet

Eagle Eye Wallet launches and immediately redefines the way that companies are able to manage their customer loyalty offerings

2018

Platform Milestone

960 million

960m redemptions

2018

Platform Milestone

Google Cloud

Migrated to Google Cloud

2019

Platform Milestone

POS Connect

Eagle Eye POS Connect launches, providing the best-in-class capability to integrate to in-store and online points of sale

2019

Platform Milestone

Australian Flag

Opened our Melbourne office

2019

Business Milestone

985 million

985m redemptions

2019

Platform Milestone

Waitrose & Partners

Announced 5-year contract with Waitrose & Partners in the UK

2019

Customer Milestone

The Warehouse Group in New Zealand

The Warehouse Group in New Zealand

2019

Customer Milestone

Southeastern Grocers

Southeastern Grocers in North America

2019

Customer Milestone

979 million

979m redemptions, even during a global pandemic

2020

Platform Milestone

Pret coffee cup

Started working with Pret a Manger in the UK, launching the UK’s first QSR subscription programme in the midst of a global pandemic to rave reviews

2020

Customer Milestone

Woolworths store

Signed a 5-year deal with Woolworth’s Australia, the #1 retailer in the region

2020

Customer Milestone

Eagle Murmuration

Hit 140 employees

2020

Business Milestone

Woman using her mobile phone in the street

40 global mobile apps live

2021

Platform Milestone

Cloud-based basket adjudication

Eagle Eye Cloud-Based Adjudication launches, unlocking the power of omnichannel personalisation for retailers globally

2021

Platform Milestone

1.3 billion

1.3bn redemptions

2021

Platform Milestone

Virgin Red

Went live with Virgin Red, underpinning their new rewards programme

2021

Customer Milestone

Loyalty 360

Recognised in Loyalty360's Technology Today Report

2021

Business Milestone

Forrester

Recognised by Forrester in their Now Tech: Promotions and Offer Management Providers, Q3 2021 Report

2021

Business Milestone

Giant Eagle grocery store

Started working with Giant Eagle in the USA

2022

Customer Milestone

ASDA Rewards app

Deepened our long-standing relationship with Asda to launch their new rewards proposition, Asda Rewards

2022

Customer Milestone

World Class to Work for 2022

Gained a 3 star accreditation by Best Companies and hit 180 employees

2022

Business Milestone

Eagle Eye and Untie Nots

Acquired France-based Untie Nots, an AI-powered personalised promotions business, adding Carrefour, E. Leclerc, Auchan and other leading brands to the Group, and bringing 50 talented employees into the team.

2022

Business Milestone

Gartner

Recognised as a Representative Vendor in the 2023 Gartner Market Guide for Loyalty Program Vendors report

2023

Business Milestone

The UK's Top 5 Best Mid-sized Companies to Work For 2023

Ranked as 5th Best Company to work for in the UK

2023

Business Milestone

TMW 100 Awards

Ranked as the 7th most innovative MarTech company in the world in the inaugural TMW 100 awards

2023

Business Milestone

Retail Systems Awards 2024 Winner

Winner of the Omnichannel Technology Vendor of the Year at the Retail Systems Awards 2024

2024

Business Milestone