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AIR Platform: Loyalty & personalization for retailers

Eagle Eye's AI-powered platform unifies loyalty management and 1-to-1 personalization. Capture first-party data, deliver personalized experiences at scale, and measure results. Trusted by leading grocery, fashion, and hospitality brands.

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Built to partner at scale

Working with technology, solution, and integration partners to help retailers deliver smarter loyalty and personalization.

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Become a partner

Explore how we work with partners to build, integrate, and scale loyalty and personalization for retailers.

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We're the personalization people.

Our technology helps retailers design and manage world-class loyalty programs that capture rich first-party data - and then applies built-for-retail AI to deliver 1:1 personalization at scale.

The smarter way to validate, redeem and settle CPG coupons.
In real time

PromoBase is the UK & Ireland's market leading national CPG coupon validation platform, now part of Eagle Eye's AIR platform. Trusted by Tesco, Co-op and leading brands to eliminate fraud, cut costs and deliver a seamless checkout experience.

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PromoBase logo

Trusted by some of the UK and Ireland's most recognised retailers and brands

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The problem

The hidden cost of paper-based couponing adds up fast.

For retailers and CPG brands alike, traditional coupon handling is a hidden drain - on revenue, on operations, and on customer experience.

Based on Eagle Eye's analysis of UK and Ireland grocery couponing data, we estimate paper coupon fraud and inefficiency costs grocers £1–2 million per year, each.
  • Fraud and misredemption are draining revenue across UK and Ireland grocery.
  • Paper-based processes slow checkout and create a back-office burden.
  • Delayed settlements and disputes create cashflow challenges for all parties.
  • Limited visibility into campaign performance makes optimising spend impossible.
  • Sustainability targets suffer under transport-heavy, paper-reliant processes.

The solution

PromoBase handles the entire couponing process, from offer to settlement, so your team doesn't have to.

PromoBase is a fully POS-integrated, API-first SaaS solution that digitises the entire couponing journey for both paper and digital coupons, from offer creation to settlement, in one seamless flow.

With 99.9% of all GS1 supplier coupons registered in the UK, PromoBase is the most complete national coupon database available.

For retailers

Built for retailers who demand more.
Eagle Eye fraud detection icon: identifying loyalty misredemption and stopping revenue leakage in grocery retail

Fraud eliminated at source.

You shouldn't be absorbing losses after the fact. Real-time validation at the POS verifies that qualifying products are in-basket before any discount is applied, stopping fraud before it happens, not after.

Faster checkout

Faster, smoother checkout.

No manual coupon inspection. No queues. PromoBase validates instantly at the till, giving customers a frictionless experience and freeing up your team for work that actually needs them.

Visible

Full visibility, zero back-office burden.

Billing files are generated automatically with zero disputes and zero fraud write-offs. Real-time redemption data matches brand invoices exactly, giving you clarity and control across every campaign.

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Light-touch deployment.

Replatforming worries stop here. PromoBase is cloud-based, API-first, and fast to integrate, designed to work within your existing infrastructure, not replace it.

For CPG brands

Give your promotions the reach and rigour they deserve.
Coupon registration

Free GS1 coupon registration.

No cost, no complexity. Issuers can register coupons at no cost, with a simple, fast route to market across the UK and Ireland's leading retailers.

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Omnichannel distribution.

Meet consumers wherever they are. Reach them via physical or digital issuance, one platform, every channel.

Real-time

Real-time redemption data.

No more waiting on reports that raise more questions than they answer. Monitor campaign performance as it happens and download evidential redemption data that matches retailer invoices.

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Confidence in every redemption.

Your promotional budget should work as hard as you do. PromoBase validates the right products are purchased at the point of redemption. No fraud. No misredemption. No disputes.

In the real world

Co-op: From organised fraud to full control.

When Co-op implemented PromoBase, they were facing sustained, organised coupon fraud with no real-time technical defence and a paper-based back office that was slowing everything down.

"PromoBase changed the business model for coupon collation and payments - a slick, hands-off tool that just sits in the background."

The results within year one

  • £1.4m in fraud eliminated
  • £300k saved in the first month alone
  • 1,000+ hours of operational time saved annually
  • 99.9% visibility of all UK supplier coupons at the checkout

Let's eliminate coupon fraud from your business for good.

Whether you're a retailer tired of absorbing fraud losses, or a brand ready for promotions that perform and prove their value, PromoBase delivers both.

Book a demo→