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Digital coupon campaigns that stop fraud and prove their value
PromoBaseGo is a digital coupon platform that lets CPG brands create branded, single-use coupon codes, validated in real time at the tills of leading UK and Ireland retailers.
Every code is unique and can be redeemed only once. You control how many are issued, capture first-party consumer data and receive the redemption evidence needed to show exactly what your promotion delivered.
Built on PromoBase, the UK and Ireland's market-leading national coupon validation platform, PromoBaseGo connects your campaigns to retailers including Tesco, Co-op & SuperValu.
The challenge
Why traditional coupon campaigns cost brands more than they should
Coupons remain an effective way to drive trial and sales. However, many CPG brands still have to accept problems they would challenge in any other marketing channel.
Trade spend
Difficult to trace. Budget goes into funded offers, while ROI and incrementality remain hard to prove.
Liability
Open-ended. Redemptions can outrun the forecast, with no simple way to control exposure once a campaign is live.
Fraud
Misredemption. Brands can end up funding discounts when the qualifying product was never in the basket.
Visibility
Limited by design. When the retailer owns the basket data, the brand has little direct insight into who responded.
Targeting
Too blunt. Mass-distributed coupons can subsidize loyal buyers who would have purchased anyway.
Execution
Fragmented. Different retailer systems, standards and lead times make campaigns slow to launch and difficult to scale.
What is the PromoBaseGo digital coupon platform?
PromoBaseGo is a digital coupon platform for CPG brands that issues branded, single-use codes and validates them at the point of sale, helping prevent fraud while capturing first-party consumer and redemption data.
Your promotion runs as a fully branded experience, either at PromoBaseGo.com or embedded in your own app or website. No coding is required.
Each code is validated in real time at the till. The platform confirms that the code is valid and that the qualifying product is in the basket before the discount is applied.
How does PromoBaseGo work?
For your team
For consumers
Create your promotion
Choose how many unique codes to issue.
Scan or open the link
The campaign QR code or personalized link supplied by the brand.
Build your campaign page
A branded page, no code needed.
Enter email
If using a QR code, plus any optional engagement step.
Download or send
QR codes for print and digital, or personalized links from your CRM.
Receive the coupon
By email, with the option to add it to Apple Wallet or Google Wallet.
Launch and monitor
Track redemptions live and download evidential data that matches retailer invoices.
Redeem in store
Pick up the qualifying product and scan the coupon at the till for immediate validation.
One platform, many reasons to reward
Sampling and product trial
Put your product in more hands without funding duplicate redemptions. Free-product and money-off coupons support trial with a known maximum campaign cost.
Product launches and on-pack promotions
Turn packs, posters and door drops into measurable campaigns. Connect each consumer interaction to a unique coupon, then track which issued codes become verified sales.
Customer service recovery
Replace generic coupons and slow cashback processes with secure, single-use goodwill codes. Consumers receive a simpler resolution, while your team can track issuance and redemption from end to end.
Product recalls
Issue unique refund or replacement coupons to affected consumers for redemption at participating retailers. Evidential data provides a record of which coupons were redeemed.
Winning back lapsed buyers
Use consented first-party data from your promotions to build more relevant follow-up audiences and offers, focusing spend on the consumers you want to bring back.
What does PromoBaseGo give CPG brands?
Your brand, your promotion
Run a fully branded experience at PromoBaseGo.com or embed it within your app or website. The promotion feels like part of your brand, rather than a third-party journey.
Reduce coupon fraud
Every code is unique and can be redeemed only once. Real-time point-of-sale validation checks that the qualifying product is in the basket before applying the discount.
Control campaign liability
Choose how many digital coupon codes to issue before launch. This gives you a clear ceiling on coupon exposure and prevents redemptions from running beyond your forecast.
Build first-party audiences
Capture consented consumer data as part of the coupon journey. See who engaged and redeemed, then use those insights to create more relevant follow-up campaigns.
Reward meaningful engagement
Add an optional game, video, questionnaire or data-capture step before issuing the coupon. Consumers interact with your brand before receiving their reward.
Launch faster and repeat what works
Create and customize campaigns without coding. Once you’ve found an effective format, adapt it for future promotions without starting again.
Built on the coupon platform retailers already trust
PromoBaseGo runs on PromoBase, the UK and Ireland's market-leading national CPG coupon validation platform, now part of Eagle Eye.
PromoBase holds registrations for 99.9% of all GS1 supplier coupons in the UK & Ireland, creating a single route to participating retailers that validate GS1 coupons through the platform.
Real-time point-of-sale validation, including a check that qualifying products are in the basket
Zero-dispute settlement, with redemption data designed to match retailer invoices exactly
Free GS1 coupon registration for issuers, providing a simple route to market
Ready to get started?
Make your next promotion easier to control and prove
From product trials and launches to service recovery and recalls, PromoBaseGo helps you issue secure digital coupons, reach consumers across participating retailers and account for every redemption.