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Martech Weekly Announces Its Inaugural List of Innovative Companies in Marketing Technology

Martech Weekly Announces Its Inaugural List of Innovative Companies in Marketing Technology

Update: 12 December, 2023

Find out how we did, and see the full report that analyses marketing technology from the vantage point of innovation to provide insight and guidance on which companies are building the future of Martech.

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Eagle Eye is thrilled to announce their inclusion in the 2023 TMW 100 and their selection as a 2023 Judge’s Pick. Eagle Eye was reviewed by an esteemed panel of martech authorities from around the globe, including Asia Pacific, North America, Europe, LATAM, and MENA. Subsequent to the panel's selection, public voting is set to take place from Friday, 15 September, to Friday, 29 September, influencing the final rankings of all contenders from 1st to 100th place.

Winners will be announced during the TMW 100 awards ceremony at the three-day marketing operations conference MOps-Apalooza. In addition to the event recognition, Eagle Eye will also be included in Martech Weekly’s annual Martech Innovation Index Report. Nominations from organizations around the globe were considered across three innovation areas: Product, Customer and Business.

"We are thrilled by the enthusiastic turnout in our inaugural year," said Juan Mendoza, CEO and founder of Martech Weekly. "We knew that the industry was in desperate need of a new kind of awards program. One that would take an industry-neutral approach to evaluating which companies are driving the future of martech through innovation and execution. This year’s TMW 100 is a truly impressive list of innovators - big and small - and we’re excited to see which company will take the first place prize as chosen by the marketing public."

Eagle Eye’s nomination as a Judge’s Pick recognizes them as one of 36 nominees from the entire TMW 100 list that stood out to judges as a particularly impressive and promising marketing technology innovation.

The assessment for the Judge’s Pick focused on excellence in these specific areas:
  • Compelling Story and Impact Benefits
  • Novelty and Uniqueness
  • Scalability and market potential
  • Ethics approach
  • Industry collaboration
  • End user outcomes

Eagle Eye have specifically been recognised for their Cloud-Based Basket Adjudication capability which lies at the heart of their AIR platform. An innovation that unlocks the potential of real-time personalisation at unrivalled scale. It consists of a proven set of APIs that seamlessly facilitate communication between any point of sale (POS) system and Eagle Eye AIR. This enables the issuance and/or redemption of any personalised offer or reward type in real-time, removing the constraints of traditional POS systems when it comes to executing loyalty and promotions. Boasting both remarkable speed and scalability, the solution adjudicates personalised offers across 50-item baskets in less than 250 milliseconds, an operation performed millions of times every day.

For details about the TMW 100 and to vote for your favourite company, please visit and to vote, head to

About Eagle Eye

Eagle Eye is a leading SaaS company, which exists to power the personalised marketing revolution. Our platform, Eagle Eye AIR, provides the most flexible and scalable personalised loyalty and promotions service to leading omnichannel retailers all over the world including but not limited to Waitrose, Asda and Morrisons in the UK, Loblaws, Giant Eagle and Southeastern Grocers in North America, and Woolworths and The Warehouse Group in APAC.

About the TMW 100 Awards

Hosted by Martech Weekly, the TMW 100 is a premier annual awards initiative, heralded as the first of its kind, spotlighting innovation within the international martech sector. A distinguished panel, representing major global regions such as Asia Pacific, North America, Europe, LATAM, and MENA, judges the list of contenders. Following their selection for the Judge’s Pick, the wider community casts their votes, culminating in the revered Top 100 ranking and a feature in the annual Martech Innovation Index Report. In a commitment to fostering inclusivity in martech, TMW 100 contributes 5% of all event earnings to the non-profit, She Loves Data, championing the cause of encouraging more girls and women to pursue fulfilling careers in the marketing technology realm.

Learn more here.

About Martech Weekly

The Martech Weekly is a global media and research company serving marketers, researchers, journalists, consultants and technology companies spanning more than 65 countries and more than a million marketers annually. Through its premium newsletter product, TMW PRO, Martech Weekly reaches senior marketing and sales leaders across the globe. The company also hosts the Making Sense of Martech Podcast, and frequently collaborates with publications such as WARC, AdExchanger, Chiefmartec, the MarTech Podcast and more. Learn more at Martech

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