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Wie der britische Lebensmitteleinzelhändler ASDA die führende Loyalty Plattform AIR und die Expertise von Eagle Eye nutzte, um in nur 3 Monaten das Loyalty-Programm "ASDA Rewards" einzuführen.

Einblicke & Neuigkeiten von Eagle Eye.

Entdecken Sie unsere neuesten Blogs, Nachrichtenartikel, Medienberichte und Branchenauszeichnungen – Einblicke, die die Zukunft von Kundenbindung, Personalisierung und digitalen Werbeaktionen prägen.

Loyalitat

How to Measure Loyalty ROI: A Practical Guide

3 minute lesen

How to Measure Loyalty ROI: A Practical Guide

Learn how to measure the ROI of your loyalty program with this practical guide, covering everything from setting baselines to calculating incremental revenue.

​​Bringing Personalized Loyalty Strategies to Life

4 minute lesen

​​Bringing Personalized Loyalty Strategies to Life: From Promise to Reality​

​​A new Forrester report highlights strategies for effective personalized loyalty; examples and technology from global retailers show how it can be achieved.

Health, Wellness & Loyalty

4 minute lesen

Loyalty Meets Health & Wellness: Driving Healthier Choices in Grocery Retail

Health and wellness considerations influence consumers' grocery purchasing decisions; loyalty programs can tap into this demand through targeted engagement

Holiday Loyalty Trends

4 minute lesen

Let AI Be the Gift That Keeps Giving This Holiday Season

As the 2024 holiday retail season approaches, winning tactics, including personalized, loyalty-integrated incentives, are emerging to keep consumers engaged year-round.

Loyalty ROI

2 minute lesen

Understanding Loyalty ROI: Time to Find out If Your Loyalty Program Is Working

Discover the importance of measuring loyalty program ROI and how it helps build lasting customer relationships. Learn when and how to measure it effectively.

Sustainability and loyalty

4 minute lesen

Sustainable Loyalty: How Grocers Can Boost Revenue and Engagement with Green Rewards

Integrating sustainability into loyalty programs can pay dividends for grocery retailers and help them meet consumer demand for eco-friendly incentives.

Sustainability in Consumer Retail Decision-Making

5 minute lesen

Sustainable Spending: The Role of Sustainability in Consumer Retail Decision-Making

A new study shows sustainability is key to North American consumers' purchases and loyalty, offering retailers a chance to reach eco-conscious shoppers.

Evolving Coalition Loyalty Programs

2 minute lesen

Evolving Coalition Loyalty Programs: The Power of Strategic Partnerships

Discover how evolving coalition loyalty programs are leveraging strategic partnerships to enhance customer experience and foster long-term loyalty.

Loyalty members getting excited about third-party redemption options

2 minute lesen

Unlocking Loyalty: The Power and Challenges of Third-Party Redemption

Discover the power of third-party redemption in loyalty programs, exploring its benefits, challenges, and real-world success stories.

The Power of One More with Loyalty and Promotions

4 minute lesen

The Power of One More with Loyalty and Promotions

Discover how leveraging loyalty & promotions can drive incremental 'one more' actions, boosting customer engagement, visits, and sales across your business