Wie der britische Lebensmitteleinzelhändler ASDA die führende Loyalty Plattform AIR und die Expertise von Eagle Eye nutzte, um in nur 3 Monaten das Loyalty-Programm "ASDA Rewards" einzuführen.
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Eagle Eye on 20 November, 2024
Grocery loyalty programs hold a unique and strategic position in shaping consumer behavior, offering retailers deep insights into purchasing...
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Eagle Eye on 18 November, 2024
Grocery shopping, though routine, involves a broad set of considerations and choices. Consumers must weigh a range of factors, from which products to...
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Jonathan Reeve on 8 Oktober, 2024
Partner brands have long valued coalition loyalty programs for their ability to provide a holistic view of consumer behavior across multiple...
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Jonathan Reeve on 2 Oktober, 2024
Back in the early 2000s, while I was at Tesco, a pivotal shift occurred when Airmiles moved from being a redemption partner of Sainsbury's Nectar to...
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Billy McLintock on 25 September, 2024
At Eagle Eye, we often emphasize the impact of "one more visit" and "one more item" because loyalty and promotions are powerful tools for...
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Jonathan Reeve on 17 September, 2024
When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an...
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Jack Bolton on 5 September, 2024
I've been on the front lines of sales for a while now, and if there’s one thing I’ve learned through countless conversations with customers, it’s...
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Jonathan Reeve on 4 September, 2024
Consumers have grown accustomed to the instant gratification of mobile apps, social media, and e-commerce platforms. As a result, they now expect the...
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Jack Bolton on 1 August, 2024
Coupon fraud has hit the headlines in the UK and beyond over the last couple of weeks. These events highlight the potential vulnerabilities of legacy...
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Billy McLintock on 18 Juli, 2024
Our recent survey found that 69% of consumers view 'value' as the most important factor when choosing a brand. But we all know by now that value can...
