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Wie der britische Lebensmitteleinzelhändler ASDA die führende Loyalty Plattform AIR und die Expertise von Eagle Eye nutzte, um in nur 3 Monaten das Loyalty-Programm "ASDA Rewards" einzuführen.

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Bleiben Sie auf dem Laufenden mit dem Eagle Eye Blog, der die wichtigsten Themen im Bereich Kundenbindung und digitale Werbeaktionen behandelt.

Loyalitat

Health, Wellness & Loyalty

4 minute lesen

Loyalty Meets Health & Wellness: Driving Healthier Choices in Grocery Retail

Health and wellness claims have been a part of the grocery shopping experience since the dawn of the supermarket, but they’re now taking on a new...

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Holiday Loyalty Trends

4 minute lesen

Let AI Be the Gift That Keeps Giving This Holiday Season

At the risk of stating the obvious, the holidays are a critical time for retailers.

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Loyalty ROI

2 minute lesen

Understanding Loyalty ROI: Time to Find out If Your Loyalty Program Is Working

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

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Sustainability and loyalty

4 minute lesen

Sustainable Loyalty: How Grocers Can Boost Revenue and Engagement with Green Rewards

Grocery loyalty programs hold a unique and strategic position in shaping consumer behavior, offering retailers deep insights into purchasing...

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Sustainability in Consumer Retail Decision-Making

5 minute lesen

Sustainable Spending: The Role of Sustainability in Consumer Retail Decision-Making

Grocery shopping, though routine, involves a broad set of considerations and choices. Consumers must weigh a range of factors, from which products to...

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Evolving Coalition Loyalty Programs

2 minute lesen

Evolving Coalition Loyalty Programs: The Power of Strategic Partnerships

Partner brands have long valued coalition loyalty programs for their ability to provide a holistic view of consumer behavior across multiple...

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Loyalty members getting excited about third-party redemption options

2 minute lesen

Unlocking Loyalty: The Power and Challenges of Third-Party Redemption

Back in the early 2000s, while I was at Tesco, a pivotal shift occurred when Airmiles moved from being a redemption partner of Sainsbury's Nectar to...

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The Power of One More with Loyalty and Promotions

4 minute lesen

The Power of One More with Loyalty and Promotions

At Eagle Eye, we often emphasize the impact of "one more visit" and "one more item" because loyalty and promotions are powerful tools for...

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DALL-E - A group of loyalty professionals showing mild confusion

1 minute lesen

Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an...

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Build vs. Buy

5 minute lesen

Why Deploying Eagle Eye AIR Will Reduce Your Total Cost of Ownership vs. Building a Solution In-House

I've been on the front lines of sales for a while now, and if there’s one thing I’ve learned through countless conversations with customers, it’s...

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