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Wie der britische Lebensmitteleinzelhändler ASDA die führende Loyalty Plattform AIR und die Expertise von Eagle Eye nutzte, um in nur 3 Monaten das Loyalty-Programm "ASDA Rewards" einzuführen.

Eagle Eye

Unsere Vision ist es, die Revolution des personalisierten Marketings weltweit voranzutreiben. Wir schaffen Mehrwert, indem wir sicherstellen, dass unsere Kunden in der Lage sind, besseres, personalisiertes Marketing zu liefern, das für ihre Teams einfacher auszuführen und kostengünstiger zu betreiben ist.

​​Bringing Personalized Loyalty Strategies to Life

4 minute lesen

​​Bringing Personalized Loyalty Strategies to Life: From Promise to Reality​

Earlier this year, Forrester published a report, Use Personalization To Activate Loyalty Program Value, outlining the best practices for developing personalized loyalty strategies that deliver customer and business value. The report identifies four...

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Health, Wellness & Loyalty

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Loyalty Meets Health & Wellness: Driving Healthier Choices in Grocery Retail

Health and wellness claims have been a part of the grocery shopping experience since the dawn of the supermarket, but they’re now taking on a new...

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Holiday Loyalty Trends

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Let AI Be the Gift That Keeps Giving This Holiday Season

At the risk of stating the obvious, the holidays are a critical time for retailers.

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Sustainability and loyalty

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Sustainable Loyalty: How Grocers Can Boost Revenue and Engagement with Green Rewards

Grocery loyalty programs hold a unique and strategic position in shaping consumer behavior, offering retailers deep insights into purchasing...

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Sustainability in Consumer Retail Decision-Making

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Sustainable Spending: The Role of Sustainability in Consumer Retail Decision-Making

Grocery shopping, though routine, involves a broad set of considerations and choices. Consumers must weigh a range of factors, from which products to...

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Purple blocks

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Unlocking the Power of Composable Tech for Omnichannel Personalization

As the world of retail continues to become more and more competitive and with consumers desperately seeking value in the face of inflation,...

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Grocery-Einkauf

2 minute lesen

Der Datenvorteil der Lebensmittelhändler: Die Nutzung von Käuferdaten treibt den Instacart-Exodus voran

Seit einigen Jahren erfreut sich Instacart zunehmender Beliebtheit bei den Verbrauchern, die sich ihre Lebensmittel und sonstigen Waren nach Hause...

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