5 min read
DIAL Turns 30 This Year: Happy Birthday!
As it approaches its 30th birthday, the DIAL model remains the powerful engine to deliver personalization to drive sales growth and customer lifetime value.
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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Communications & Propositions Director
With over 15 years of experience as a Retail Marketing Leader in the loyalty industry, she has worked with some of the world’s largest retailers and FMCG brands to help them drive profitable growth by prioritising the customer in their decision-making processes. Her expertise spans loyalty program design, CRM, personalisation, data analytics and commercialisation, and the technical implementation of initiatives that bring retailers and brands closer to their customers.
5 min read
As it approaches its 30th birthday, the DIAL model remains the powerful engine to deliver personalization to drive sales growth and customer lifetime value.
Read More2 min read
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Following my last blog, which discussed the importance of personalization, I explore what tools marketers need for success, along with benchmarks and...
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A few years ago, personalization emerged as a buzzword for marketers everywhere, and in 2015, 94% agreed it was a crucial factor in the success of...