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See how Eagle Eye helped Giant Eagle relaunch myPerks, delivering 25M+ personalized offers monthly and boosting loyalty program ROI.

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Sarah Jarvis

Retail Marketing Leader with 15 years of loyalty, CRM, personalization and data expertize helping global retailers drive customer growth.

5 min read

DIAL Turns 30 This Year: Happy Birthday!

Explore how data-driven insights are shaping the future of loyalty programs in retail and hospitality, enhancing customer engagement and retention.

Augmented reality in retail store

4 min read

Is there Power in Personalization? Part 3

In this final blog, out of a three-part series, we discover what’s next for personalisation, including artificial intelligence (AI) and dynamic personalisation.

Marketing Data management platform and Omnichannel concept image

4 min read

Is there Power in Personalisation? Part 2

Discover how advanced personalization is transforming retail engagement, customer loyalty, and revenue generation.

Omnichannel marketing on mobile app for supermarket shopping

4 min read

Is there Power in Personalisation? Part 1

In this first blog out of a three-part series, we look at the rise of personalisation, what it means, and why marketers should personalise their communications.