Built to partner at scale

Working with technology, solution, and integration partners to help retailers deliver smarter loyalty and personalization.

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Become a partner

Explore how we work with partners to build, integrate, and scale loyalty and personalization for retailers.

We're the personalization people.

Our technology helps retailers design and manage world-class loyalty programs that capture rich first-party data - and then applies built-for-retail AI to deliver 1:1 personalization at scale.

Sarah Jarvis

Retail Marketing Leader with 15 years of loyalty, CRM, personalization and data expertize helping global retailers drive customer growth.

5 min read

DIAL Turns 30 This Year: Happy Birthday!

Explore how data-driven insights are shaping the future of loyalty programs in retail and hospitality, enhancing customer engagement and retention.

Augmented reality in retail store

4 min read

Is there Power in Personalization? Part 3

In this final blog, out of a three-part series, we discover what’s next for personalisation, including artificial intelligence (AI) and dynamic personalisation.

Marketing Data management platform and Omnichannel concept image

4 min read

Is there Power in Personalisation? Part 2

Discover how advanced personalization is transforming retail engagement, customer loyalty, and revenue generation.

Omnichannel marketing on mobile app for supermarket shopping

4 min read

Is there Power in Personalisation? Part 1

In this first blog out of a three-part series, we look at the rise of personalisation, what it means, and why marketers should personalise their communications.