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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Newsroom.

The source for news about Eagle Eye. Read press releases, get updates, and see our awards and recognition.

Retail Systems Awards 2025 Shortlisted

Eagle Eye Shortlisted for Multiple 2025 Retail Systems Awards

We are thrilled to announce that Eagle Eye has been shortlisted for multiple categories at the 2025 Retail Systems Awards in partnership with 3 of our customers:

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Tips for Marketers in Southeast Asia to Adopt AI in Retail article image

Tips for Marketers in Southeast Asia to Adopt AI in Retail

In the article "Tips for Marketers in Southeast Asia to Adopt AI in Retail: By Eagle Eye Asia's Aaron Crowe," Aaron Crowe, Regional Director of Eagle...

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International Loyalty Awards Finalist 2025

Eagle Eye Customers Shortlisted for 2025 International Loyalty Awards

We are absolutely delighted to announce that several of our incredible customers have been shortlisted for awards at the 2025 International Loyalty...

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Eagle Eye announces new agreement with SAP

Eagle Eye Announces New Agreement with SAP

Eagle Eye is delighted to have signed an agreement with SAP, which will see us collaborating on next-generation loyalty programs, promotional...

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Building long term engagement beyond the holiday rush

Building Long Term Engagement Beyond the Holiday Rush

While holiday sales generate up to 20% of annual revenues for retailers, the real value lies in leveraging the season's momentum to strengthen...

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The Psychology Behind Gamification in Retail Marketing

The Psychology Behind Gamification in Retail Marketing

Gamification is transforming digital loyalty programs. But what's the psychology behind it and why is it effective for marketing?

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Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

How do brands bring a personalized loyalty program to life?

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Is customer loyalty going green?

Is Customer Loyalty Going Green?

As the demand for "green rewards"—incentives that encourage environmentally friendly, sustainable, and healthier purchasing decisions—continues to...

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Experts Reveal Key Trends for Retail Media in 2025

Experts Reveal Key Trends for Retail Media in 2025

Leading experts discuss what this year ahead looks like as brands continue to find more innovative ways to leverage retail media and thrive in 2025....

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CustomerThink

From Seasonal Surge to Long-Term Loyalty: Strategies That Endure

Now that the holiday shopping season has ended, retailers are evaluating their Q4 sales, loyalty, and promotional strategies. They're examining not...

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