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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Rethinking Coalition Loyalty: Three Strategic Principles

Rethinking Coalition Loyalty: Three Strategic Principles

In the article "Disrupting Coalition Loyalty Programs: Three Principles Brands Should Consider" on MarTech Series, Jonathan Reeve, Vice President APAC at Eagle Eye, shares his expert perspective on how brands can transform traditional coalition loyalty models into dynamic, customer-centric ecosystems.

Reeve outlines three essential principles:

  1. Customer-Centric Design – Modern coalition programs must offer personalized rewards and relevant engagement that reflect the unique preferences of each member.
  2. Technological Integration – Advanced platforms enable real-time data sharing, seamless omnichannel experiences, and scalable personalization across participating brands.
  3. Collaborative Partnerships – True coalition success requires strong alignment between partners—sharing data, insights, and a unified vision for customer value.

Reeve emphasizes that by applying these principles, brands can create coalition programs that not only increase engagement but also deliver measurable business results through smarter, data-driven loyalty.

Read the full article on MarTech Series

The Technological Renaissance of Coalition Loyalty Programs

1 min read

The Technological Renaissance of Coalition Loyalty Programs

In the article "The Technological Renaissance of Coalition Loyalty Programs" by Sarah Jarvis, Communications and Propositions Director at Eagle Eye,...

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Personalization in Practice: Enhancing Loyalty Programs

1 min read

Personalization in Practice: Enhancing Loyalty Programs

In her article for the Australian Loyalty Association, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores how brands are...

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Loyalty Subscriptions: Elevating Customer Engagement Strategies

1 min read

Loyalty Subscriptions: Elevating Customer Engagement Strategies

Retailers are increasingly integrating paid subscription models into their loyalty programs to deepen customer engagement and create new revenue...

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