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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Newsroom.

The source for news about Eagle Eye. Read press releases, get updates, and see our awards and recognition.

Investing in customers or efficiency: Which wins long-term?

Balancing Customer Experience and Efficiency for Growth

In the article "Investing in Customers or Efficiency: Which Wins Long-Term?" from Dynamic Business, industry leaders explore whether prioritizing customer experience or operational efficiency delivers better long-term results.

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Al Henderson - Chief Partnership Officer

Al Henderson appointed Chief Partnership Officer at Eagle Eye

We are thrilled to announce that Al Henderson has transitioned into the new role of Chief Partnership Officer at Eagle Eye. Al will be overseeing our...

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Ecrebo x Eagle Eye partnership

Eagle Eye Partners with Global POS Marketing Technology Company Ecrebo

The partnership between leaders in retail marketing technology will enable real-time, personalised receipt messaging for retailers worldwide.

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Bringing Loyalty Programs to Life: Personalisation in Practice

Personalization in Practice: Enhancing Loyalty Programs

In her article for the Australian Loyalty Association, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores how brands are...

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Jeff Baskin press release

Eagle Eye Appoints Chief Revenue Officer, Jeff Baskin, to Accelerate Growth in North America

US-based retail technology leader joins executive team to direct sales, marketing and customer success as the company scales loyalty and AI-driven...

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Mastering loyalty marketing: Experts reveal tips for 2025 success

Mastering Loyalty Marketing: 2025 Expert Strategies​

In the article "Mastering Loyalty Marketing: Experts Reveal Tips for 2025 Success" published by Campaign Brief, industry leaders—including Eagle...

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How are Brands Adapting to Technological Shifts?

Jonathan Reeve on Adapting Loyalty to Tech Shifts in APAC

In the article "How Are Brands Adapting to Technological Shifts? Q&A with Top APAC Loyalty Leaders" published by the Australian Loyalty Association, ...

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Increase customer loyalty

How AI Is Revolutionising Loyalty Programs with Personalization

Artificial intelligence is rapidly changing how businesses approach customer loyalty. By using AI-powered insights, companies can now deliver...

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Data-Driven Loyalty: Supporting Shoppers Amid Rising Costs

Data-Driven Loyalty: Supporting Shoppers Amid Rising Costs

In his article for Western Grocer, Joel Percy, Regional Director at Eagle Eye, discusses how grocers can leverage data-driven loyalty programs to...

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Unpacking the power of personalisation in your tech stack

Harnessing Personalisation: Insights from Eagle Eye's Sarah Jarvis

In her guest article for iTWire, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, delves into the transformative role of...

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