Skip to the main content.
Platform

AIR
Acquire. Interact. Retain.
Breathe life into your customer relationships

Learn more

ASDA Rewards Logo

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Become a Partner

Contact us to find out how we can enable your teams on our platform.

mach-members-and-google-premier-partners

Newsroom.

The source for news about Eagle Eye. Read press releases, get updates, and see our awards and recognition.

Increase customer loyalty

How AI Is Revolutionising Loyalty Programs with Personalization

Artificial intelligence is rapidly changing how businesses approach customer loyalty. By using AI-powered insights, companies can now deliver personalized rewards, targeted offers, and real-time engagement that goes far beyond traditional...

Read More
Campaign Brief - Loyalty's Next Chapter

Loyalty Trends in APAC Retail: Eagle Eye's 2025 Outlook

Retailers across the Asia-Pacific region are rethinking loyalty—and Eagle Eye's new eBook, Loyalty’s Next Chapter: The Forces Reshaping Retail in 2025

Read More
Retail Systems Awards 2025 Shortlisted

Eagle Eye Shortlisted for Multiple 2025 Retail Systems Awards

We are thrilled to announce that Eagle Eye has been shortlisted for multiple categories at the 2025 Retail Systems Awards in partnership with 3 of...

Read More
Tips for Marketers in Southeast Asia to Adopt AI in Retail article image

Tips for Marketers in Southeast Asia to Adopt AI in Retail

In the article "Tips for Marketers in Southeast Asia to Adopt AI in Retail: By Eagle Eye Asia's Aaron Crowe," Aaron Crowe, Regional Director of Eagle...

Read More
International Loyalty Awards Finalist 2025

Eagle Eye Customers Shortlisted for 2025 International Loyalty Awards

We are absolutely delighted to announce that several of our incredible customers have been shortlisted for awards at the 2025 International Loyalty...

Read More
Eagle Eye announces new agreement with SAP

Eagle Eye Announces New Agreement with SAP

Eagle Eye is delighted to have signed an agreement with SAP, which will see us collaborating on next-generation loyalty programs, promotional...

Read More
Building long term engagement beyond the holiday rush

Building Long Term Engagement Beyond the Holiday Rush

While holiday sales generate up to 20% of annual revenues for retailers, the real value lies in leveraging the season's momentum to strengthen...

Read More
The Psychology Behind Gamification in Retail Marketing

The Psychology Behind Gamification in Retail Marketing

Gamification is transforming digital loyalty programs. But what's the psychology behind it and why is it effective for marketing?

Read More
Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

How do brands bring a personalized loyalty program to life?

Read More
Is customer loyalty going green?

Is Customer Loyalty Going Green?

As the demand for "green rewards"—incentives that encourage environmentally friendly, sustainable, and healthier purchasing decisions—continues to...

Read More