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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

News (3)

3 min read

Eagle Eye Partners with Neophyte AI to Enhance In-Store Engagement

Eagle Eye and Neophyte AI partner to combine personalization with computer vision, enabling smarter in-store engagement and real-time customer interaction.

Eagle Eye joins the MACH Alliance

1 min read

Eagle Eye Earns MACH Alliance Certification for API-First Innovation

Eagle Eye earns MACH Alliance certification, proving its commitment to API-first, cloud-native, headless architecture for retail tech innovation.

Eagle Eye named a Major Player in IDC MarketScape

1 min read

Eagle Eye Named Major Player in 2024 IDC MarketScape for Loyalty

Eagle Eye has been recognized as a Major Player in the 2024 IDC MarketScape for Retail Loyalty Software Providers, reflecting innovation and leadership.

Retail Systems Awards 2024 Winners

1 min read

Eagle Eye Wins Omnichannel Technology Vendor of the Year

Eagle Eye recognized for excellence in omnichannel loyalty, personalization, and retail tech at the 2025 Omnichannel Technology Awards.

Tesco Clubcard points

1 min read

Tesco Launches New AI-Powered Clubcard Challenges

Tesco unveils AI-powered Clubcard Challenges to boost personalization, powered by Eagle Eye’s technology. Discover what’s new in Tesco’s loyalty strategy.

Tesco supermarket sign atop a store exterior

2 min read

Tesco Selects Eagle Eye to Power New Clubcard Challenges

Tesco partners with Eagle Eye to launch Clubcard Challenges - gamified, personalized promotions designed to drive deeper customer engagement and loyalty.

commercetools

3 min read

Eagle Eye and commercetools Partner to Advance Retail Personalization

Eagle Eye joins forces with commercetools to deliver agile loyalty and personalization solutions for global retailers using modern, API-first technology.

3 min read

Eagle Eye Unveils EagleAI to Power AI-Driven Loyalty and Promotions

Discover EagleAI: Eagle Eye’s new AI layer enabling hyper-personalized, real-time loyalty and promotions for retailers and brands worldwide.

TMW 100 Awards

1 min read

Eagle Eye Ranks #7 in Martech Innovation Index 2023

Eagle Eye ranks #7 overall and #1 in Content & Experience in the 2023 Martech Innovation Index, recognizing leadership in AI-powered loyalty and CX.

Jean-Matthieu Schertzer Named Chief Artificial Intelligence Officer of Untie Nots, Part of the Eagle Eye Group

2 min read

Eagle Eye Appoints Chief AI Officer to Lead Innovation

Eagle Eye names new Chief AI Officer to accelerate AI-driven personalization, loyalty, and retail innovation strategies.