Eagle Eye Named Major Player in 2024 IDC MarketScape for Loyalty

Eagle Eye are delighted to have been named as a Major Player in the IDC MarketScape: Worldwide Retail Loyalty Software 2024 Vendor Assessment.

We believe this is a great recognition for our product and world-class team who are powering the personalized marketing revolution globally.

To learn more about why we're the loyalty platform of choice for many of the world's leading retailers, head here.

About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors."