Tesco Selects Eagle Eye to Power New Clubcard Challenges

Eagle Eye, a leading SaaS company that creates digital customer connections enabling personalized, real-time marketing, is pleased to announce it has secured a one-year contract, with the option to renew for a further year, with Tesco Stores Ltd, the UK's leading supermarket, for its AI-powered Personalized Challenges solution, building on its existing relationship with the retailer.

EagleAI Personalized Challenges is a digital platform which allows retailers to personalise promotions, providing customised challenges designed to reward incremental behaviour. In-built AI and deep machine learning facilitate hyper personalization through its analytics capability, providing consumers with promotions more suited to them.

Following a successful trial, with a higher than anticipated participation rate, Tesco will roll out Personalized Challenges to more Clubcard members in the coming months, under the name Clubcard Challenges. The solution will power personalized and gamified offers and promotions to each individual Clubcard member.

Lizzie Reynolds, Group Membership and Loyalty Director at Tesco, said: "We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries. Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we're very excited to see how our customers respond to Clubcard Challenges."

Tim Mason, CEO of Eagle Eye, commented: "It's a privilege to be working with Tesco, one of the world's great retailers and an acknowledged leader in customer loyalty, to usher in its next stage of personalized promotions. This win underlines the power of the EagleAI solution, capable of creating and delivering millions of hyper personalized marketing messages, and our position at the forefront of personalized marketing."

The EagleAI - Personalized Challenges solution became part of the Eagle Eye offering through the acquisition of Untie Nots in 2023.

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About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalized consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalized offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalization, already being used by leading retailers worldwide including Carrefour and Tesco.

Web - eagleeye.com