Tesco Clubcard Challenges Wins Retail Systems Award 2025

Another major win for Tesco Clubcard Challenges! We're proud to announce that Tesco Clubcard Challenges, powered by EagleAI, has been awarded Experiential and Personalised Retail Solution of the Year at the 2025 Retail Systems Awards.

This award recognises how Tesco and Eagle Eye have combined advanced data science with seamless customer experiences to deliver hyper-personalised loyalty campaigns at massive scale - reaching millions of Tesco Clubcard members across the UK.

What makes Clubcard Challenges stand out?

• Personalised Challenges tailored to individual shopping behaviours
• Up to £50 in Clubcard Points per participant, per campaign
• High customer engagement and participation levels
• Seamless supplier-funded rewards driving commercial efficiency

From mass participation to real-time personalisation, this initiative continues to set the standard for innovation in grocery loyalty. The success of Clubcard Challenges has already been recognised by the International Loyalty Awards and continues to earn praise for delivering real value to Tesco customers and suppliers alike.

We had a fantastic evening celebrating the award with the Tesco team. Congratulations to everyone involved!

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