1 min read
Personalization in Practice: Enhancing Loyalty Programs
Explore how brands use personalization to revamp loyalty programs and boost engagement, with insights from Eagle Eye’s Sarah Jarvis.
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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1 min read
Eagle Eye
on
2 May, 2025
In the article "Making Personalization Profitable: Loyalty Lessons from Two UK Retailers" published by Canadian Grocer, Joel Percy, Regional Director at Eagle Eye, explores how leading British grocery retailers are unlocking measurable value through next-gen personalized loyalty strategies.
Using case studies from Tesco and Asda, Percy demonstrates how personalization, when combined with the right loyalty infrastructure, can drive both customer satisfaction and business outcomes. Tesco's Clubcard Challenges, powered by AI and predictive analytics, have proven to increase digital engagement and boost incremental revenue at scale. Meanwhile, Asda's Christmas Cashpot gamified saving experience rewarded customers for consistent participation, supporting long-term loyalty and spend.
Joel emphasizes three critical components for profitable personalization:
For retailers across North America and beyond, the lesson is clear: when personalization is executed strategically—with the right tech stack, AI, and loyalty model—it delivers more than engagement. It delivers profit.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
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1 min read
Explore how brands use personalization to revamp loyalty programs and boost engagement, with insights from Eagle Eye’s Sarah Jarvis.
3 min read
As third-party loyalty schemes rise, retailers must prepare their tech and data strategies to enable integration, personalization, and customer value.
1 min read
Tesco's Clubcard Challenges, powered by Eagle Eye, won Best Global Loyalty Launch—here's what set the initiative apart.