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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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The source for news about Eagle Eye. Read press releases, get updates, and see our awards and recognition.

Coverage/Press Mentions

Rethinking Coalition Loyalty: Three Strategic Principles

Rethinking Coalition Loyalty: Three Strategic Principles

In the article "Disrupting Coalition Loyalty Programs: Three Principles Brands Should Consider" on MarTech Series, Jonathan Reeve, Vice President...

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AITech Interview with Cédric Chéreau, Managing Director at EagleAI

Cédric Chéreau on Predictive AI's Role in Retail Innovation

In his interview with AI Tech Park, Cédric Chéreau, Managing Director at EagleAI (a division of Eagle Eye), delves into the transformative impact of...

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The 'Secret Tech Sauce' Behind Australian Retail Media Success

Personalized Loyalty: The Key to Retail Media Success

In the article "The Secret Tech Sauce Behind Australian Retail Media Success" on IT Brief Asia, Jonathan Reeve, Vice President APAC at Eagle Eye,...

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How Aussie retailers can maximise loyalty ROI

Maximising Loyalty ROI: Strategies for Australian Retailers

In the article "How Aussie Retailers Can Maximise Loyalty ROI" published by RetailBiz, Sarah Jarvis, Communications and Propositions Director at...

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Why we need to be all-in on Personalization

Embracing Personalization: A Strategic Imperative for Retailers

In her article for IT Brief Australia, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, emphasizes the critical role of...

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Investing in customers or efficiency: Which wins long-term?

Balancing Customer Experience and Efficiency for Growth

In the article "Investing in Customers or Efficiency: Which Wins Long-Term?" from Dynamic Business, industry leaders explore whether prioritizing...

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Bringing Loyalty Programs to Life: Personalisation in Practice

Personalization in Practice: Enhancing Loyalty Programs

In her article for the Australian Loyalty Association, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores how brands are...

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Mastering loyalty marketing: Experts reveal tips for 2025 success

Mastering Loyalty Marketing: 2025 Expert Strategies​

In the article "Mastering Loyalty Marketing: Experts Reveal Tips for 2025 Success" published by Campaign Brief, industry leaders—including Eagle...

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How are Brands Adapting to Technological Shifts?

Jonathan Reeve on Adapting Loyalty to Tech Shifts in APAC

In the article "How Are Brands Adapting to Technological Shifts? Q&A with Top APAC Loyalty Leaders" published by the Australian Loyalty Association, ...

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Increase customer loyalty

How AI Is Revolutionising Loyalty Programs with Personalization

Artificial intelligence is rapidly changing how businesses approach customer loyalty. By using AI-powered insights, companies can now deliver...

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