Building Loyalty That Lasts Beyond the Holiday Rush

Avoiding the Holiday Loyalty Trap

In her latest article for CXM World, Sarah Jarvis, Propositions Director at Eagle Eye, explores why brands must think beyond short-term incentives and seasonal engagement spikes. She argues that while holiday campaigns can deliver a surge in transactions, true loyalty is built on consistent, personalized value throughout the year.

Making Loyalty Stick

Jarvis highlights how behavioral data and predictive AI can help retailers move from reactive seasonal tactics to proactive retention strategies. By understanding intent and rewarding customers for more than just purchases, brands can build emotional loyalty that lasts.

2025 Loyalty Trends to Watch

The article also outlines key 2025 loyalty trends—such as gamification, real-time offers, and subscriptions—as tools to deepen engagement post-peak season.