The Technological Renaissance of Coalition Loyalty Programs
In the article "The Technological Renaissance of Coalition Loyalty Programs" by Sarah Jarvis, Communications and Propositions Director at Eagle Eye,...
Loyalty
Building Loyalty Beyond the Holidays: Retail Strategies That Last
In her insightful article for Customer Experience Magazine, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores how leading...
Bringing Personalized Loyalty Strategies to Life: From Promise to Reality
How do brands bring a personalized loyalty program to life?
Is Customer Loyalty Going Green?
As the demand for "green rewards"—incentives that encourage environmentally friendly, sustainable, and healthier purchasing decisions—continues to...
From Seasonal Surge to Long-Term Loyalty: Strategies That Endure
Now that the holiday shopping season has ended, retailers are evaluating their Q4 sales, loyalty, and promotional strategies. They're examining not...
Retail Loyalty Trends for 2025: What's New?
The future of retail loyalty is quickly evolving.Our experts at Eagle Eye dive into what retailers need to be across for 2025 to be the year to...
The Hidden Gold in Sustainable Rewards Programs
Sustainability has become a core expectation for today’s shoppers. According to our Green Loyalty survey, 56% of North American consumers prioritize...
Tim Mason on Real-Time Loyalty: The Future of Marketing
In the article "Let's Talk Marketing: The Good, The Bad, and The Epic" on Dynamic Business, Tim Mason, CEO of Eagle Eye, shares his perspective on...
Loyalty & Tech Trends 2025: Insights from Eagle Eye Leaders
As 2025 approaches, the convergence of technology and loyalty programs is set to redefine customer engagement strategies. In the article "Loyalty...
Q&A: Mark Walker on FMCG Omnichannel Trends for 2025
Econsultancy’s Ben Davis and Mark Walker discuss FMCG omnichannel trends and Eagle Eye’s work with Morrisons on personalized loyalty schemes and...