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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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1 min read

UK Retailers Must Prioritize Loyalty, Personalization, & Profitability

UK Retailers Must Prioritize Loyalty, Personalization, & Profitability

In the article "Making Personalization Profitable: Loyalty Lessons from Two UK Retailers" published by Canadian Grocer, Joel Percy, Regional Director at Eagle Eye, explores how leading British grocery retailers are unlocking measurable value through next-gen personalized loyalty strategies.

Using case studies from Tesco and Asda, Percy demonstrates how personalization, when combined with the right loyalty infrastructure, can drive both customer satisfaction and business outcomes. Tesco's Clubcard Challenges, powered by AI and predictive analytics, have proven to increase digital engagement and boost incremental revenue at scale. Meanwhile, Asda's Christmas Cashpot gamified saving experience rewarded customers for consistent participation, supporting long-term loyalty and spend.

Joel emphasizes three critical components for profitable personalization:

  1. Customer-Centric Program Design – Rooted in behavioral data and emotional relevance.
  2. Real-Time, Scalable Technology – To enable 1:1 targeting across physical and digital touchpoints.
  3. Clear, Trackable ROI – Ensuring loyalty efforts contribute to measurable business growth.

For retailers across North America and beyond, the lesson is clear: when personalization is executed strategically—with the right tech stack, AI, and loyalty model—it delivers more than engagement. It delivers profit.

👉 Read the full article on Canadian Grocer.

Personalization in Practice: Enhancing Loyalty Programs

1 min read

Personalization in Practice: Enhancing Loyalty Programs

In her article for the Australian Loyalty Association, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores how brands are...

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Are You Ready for Third-Party Loyalty Program Integration?

3 min read

Are You Ready for Third-Party Loyalty Program Integration?

In the MarTech Series article "Are Marketers Primed for Third‑Party Program Progress?", Jonathan Reeve, Vice President APAC at Eagle Eye, examines...

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What Made Tesco's Clubcard Challenges a Global Loyalty Winner

1 min read

What Made Tesco's Clubcard Challenges a Global Loyalty Winner

In the Retail Times article "Tesco’s Clubcard Challenges, Powered by Eagle Eye, Wins Best Global Loyalty Launch or Initiative at 2025 International...

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