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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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1 min read

What Made Tesco's Clubcard Challenges a Global Loyalty Winner

What Made Tesco's Clubcard Challenges a Global Loyalty Winner
Featured Case Study
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Discover why Tesco chose Eagle Eye's Personalized Challenges solution—unlocking significant success by delivering 1-2-1 personalization at scale through gamification, all within their existing loyalty scheme.

Learn how Tesco tracked loyalty ROI effectively

In the Retail Times article "Tesco’s Clubcard Challenges, Powered by Eagle Eye, Wins Best Global Loyalty Launch or Initiative at 2025 International Loyalty Awards," Jonathan Reeve, Vice President APAC at Eagle Eye, reflects on what makes this initiative award-winning.

📌 Award Fit

Tesco's Clubcard Challenges received "Best Global Loyalty Launch or Initiative" at the 2025 International Loyalty Awards, recognized for its innovative gamified loyalty model.

📌 Personalization at Scale

Running since May 2024, the program invited millions of Clubcard members to complete personalized, spend-based "challenges" — offering up to £50 in rewards, tailored using AI-driven segmentation.

📌 Engagement and Impact

Jonathan Reeve notes that the campaign delivered strong member engagement, with fully integrated, supplier-funded rewards and AI personalization enabling real-time optimization across millions of members.

🌟 Key takeaway: Aligning bold retail innovation with advanced real-time loyalty tech—powered by Eagle Eye—can produce award-worthy programs that drive measurable customer engagement, satisfaction, and campaign ROI.

👉 Read the full article on Retail Times.

Tesco Clubcard Challenges Wins Global Loyalty Award 2025

4 min read

Tesco Clubcard Challenges Wins Global Loyalty Award 2025

Tesco's Clubcard Challenges, Powered by Eagle Eye, Wins "Best Global Loyalty Launch or Initiative" at the 2025 International Loyalty Awards

Read More
Are You Ready for Third-Party Loyalty Program Integration?

3 min read

Are You Ready for Third-Party Loyalty Program Integration?

In the MarTech Series article "Are Marketers Primed for Third‑Party Program Progress?", Jonathan Reeve, Vice President APAC at Eagle Eye, examines...

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Strategic Principles for Coalition Loyalty Success

1 min read

Strategic Principles for Coalition Loyalty Success

In the article "Disrupting Coalition Loyalty Programs: Three Principles Brands Should Consider" on MarTech Series, Jonathan Reeve, Vice President...

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