Skip to the main content.
Contact Us AIR Login

Get the latest insights, research and news delivered straight to your inbox.

Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!

No spam. We promise. 💜
Linkedin X YouTube
Platform

AIR
Acquire. Interact. Retain.
Breathe life into your customer relationships

Learn more

Core Products
Made for Scale
Who We Help
Our Customers

ASDA Rewards Logo

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Read Case Study

Partners
Become a Partner

Contact us to find out how we can enable your teams on our platform.

Become a Partner

mach-members-and-google-premier-partners

1 min read

What Made Tesco's Clubcard Challenges a Global Loyalty Winner

Picture of Eagle Eye Eagle Eye on 4 June, 2025

Awards Media Coverage
What Made Tesco's Clubcard Challenges a Global Loyalty Winner
Featured Case Study
tesco-logo-vector

Discover why Tesco chose Eagle Eye's Personalized Challenges solution—unlocking significant success by delivering 1-2-1 personalization at scale through gamification, all within their existing loyalty scheme.

Learn how Tesco tracked loyalty ROI effectively

In the Retail Times article "Tesco’s Clubcard Challenges, Powered by Eagle Eye, Wins Best Global Loyalty Launch or Initiative at 2025 International Loyalty Awards," Jonathan Reeve, Vice President APAC at Eagle Eye, reflects on what makes this initiative award-winning.

📌 Award Fit

Tesco's Clubcard Challenges received "Best Global Loyalty Launch or Initiative" at the 2025 International Loyalty Awards, recognized for its innovative gamified loyalty model.

📌 Personalization at Scale

Running since May 2024, the program invited millions of Clubcard members to complete personalized, spend-based "challenges" — offering up to £50 in rewards, tailored using AI-driven segmentation.

📌 Engagement and Impact

Jonathan Reeve notes that the campaign delivered strong member engagement, with fully integrated, supplier-funded rewards and AI personalization enabling real-time optimization across millions of members.

🌟 Key takeaway: Aligning bold retail innovation with advanced real-time loyalty tech—powered by Eagle Eye—can produce award-worthy programs that drive measurable customer engagement, satisfaction, and campaign ROI.

👉 Read the full article on Retail Times.
Picture of Eagle Eye
Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Tesco Clubcard Challenges Wins Global Loyalty Award 2025

4 min read

Tesco Clubcard Challenges Wins Global Loyalty Award 2025

Picture of Eagle Eye Eagle Eye on 27 May, 2025

Tesco Clubcard Challenges, powered by EagleAI, wins Best Global Loyalty Initiative at the 2025 International Loyalty Awards.

News Press Release Awards
Read More
Are You Ready for Third-Party Loyalty Program Integration?

3 min read

Are You Ready for Third-Party Loyalty Program Integration?

Picture of Eagle Eye Eagle Eye on 2 May, 2025

As third-party loyalty schemes rise, retailers must prepare their tech and data strategies to enable integration, personalization, and customer value.

Loyalty Media Coverage
Read More
Strategic Principles for Coalition Loyalty Success

1 min read

Strategic Principles for Coalition Loyalty Success

Picture of Eagle Eye Eagle Eye on 16 April, 2025

Explore the essential strategic principles for building successful coalition loyalty programs that create mutual value for partners, brands, and customers.

Loyalty Media Coverage
Read More