What Made Tesco's Clubcard Challenges a Global Loyalty Winner

In the Retail Times article "Tesco’s Clubcard Challenges, Powered by Eagle Eye, Wins Best Global Loyalty Launch or Initiative at 2025 International Loyalty Awards," Jonathan Reeve, Vice President APAC at Eagle Eye, reflects on what makes this initiative award-winning.

📌 Award fit

Tesco's Clubcard Challenges received "Best Global Loyalty Launch or Initiative" at the 2025 International Loyalty Awards, recognized for its innovative gamified loyalty model.

📌 Personalization at scale

Running since May 2024, the program invited millions of Clubcard members to complete personalized, spend-based "challenges" - offering up to £50 in rewards, tailored using AI-driven segmentation.

📌 Engagement and impact

Jonathan Reeve notes that the campaign delivered strong member engagement, with fully integrated, supplier-funded rewards and AI personalization enabling real-time optimization across millions of members.

🌟 Key takeaway: Aligning bold retail innovation with advanced real-time loyalty tech - powered by Eagle Eye - can produce award-worthy programs that drive measurable customer engagement, satisfaction, and campaign ROI.

👉 Read the full article on Retail Times.