Tesco Clubcard Challenges Offer Up to £50 in Loyalty Points

As featured in The Grocer, Tesco’s newest Clubcard Challenges campaign is making headlines by offering customers up to £50 in loyalty points for completing personalized shopping goals.

How the New Clubcard Challenges Work

Running for six weeks, this campaign invites customers to complete up to 20 bespoke challenges tailored to their purchasing behavior. Upon completion, they can unlock significant loyalty point rewards—up to 5,000 points (worth £50). This innovative approach aligns with Tesco’s push toward deeper personalization and ongoing program relevance.

Powered by Eagle Eye Technology

Behind the scenes, Eagle Eye powers the real-time delivery of offers and seamless redemption through Tesco’s digital loyalty infrastructure. This flexibility enables the program to scale across millions of users while still delivering highly personalized experiences.

Boosting Loyalty and Driving Basket Growth

The new campaign reinforces the broader value of Tesco’s loyalty strategy, strengthening customer engagement and boosting basket sizes. It’s another example of how AI-powered personalization—combined with meaningful rewards—can drive measurable ROI in retail.