How Amazon, Starbucks & Carrefour Use AI in Retail

How Leading Retailers Are Using AI to Transform the Customer Experience

In a recent AiThority article, Jean-Matthieu Schertzer, Chief AI Officer at EagleAI, explores how global retailers like Amazon, Starbucks, Tesco, and Carrefour are embracing AI to unlock new levels of personalization, agility, and efficiency. These retail leaders are not just experimenting—they're operationalizing AI to redefine customer expectations and outpace competition.

Operationalizing AI for Real-Time Personalization

Retailers are deploying AI to power hyper-personalized product recommendations, dynamic promotions, and smarter loyalty journeys. By leveraging real-time data and machine learning, they’re delivering timely, relevant experiences across every customer touchpoint.

Driving Efficiency and Unlocking Scale

From demand forecasting to inventory optimization, AI enables smarter operations. Tesco and Carrefour, for example, are using predictive algorithms to streamline supply chains and minimize waste, while Starbucks is leveraging AI to enhance mobile ordering and customer retention.

EagleAI’s Role in Retail Innovation

As the AI arm of Eagle Eye, EagleAI is proud to be enabling next-gen loyalty and personalization capabilities through modular, real-time platforms. With proven implementations across global retailers, EagleAI helps brands move from AI ambition to ROI reality.