Are Marketers Ready for Third‑Party Loyalty Programs?

In the MarTech Series article "Are Marketers Primed for Third‑Party Program Progress?", Jonathan Reeve, Vice President APAC at Eagle Eye, examines how brands can adapt loyalty programs to support third-party redemption models.

Reeve highlights that while third-party programs offer brands expanded reach and enhanced value for customers, success lies in balancing innovation with operational pragmatism. Key considerations include:

• Ensuring seamless integration with existing loyalty platforms
• Maintaining real-time partner and transactional data flows
• Preserving data privacy and customer trust throughout redemption

Reeve notes that brands ready to expand their loyalty ecosystems—while keeping the customer experience smooth—will gain a competitive edge in the emerging loyalty landscape.

👉 Read the full article on MarTech Series.

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