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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Jeff Baskin press release

Eagle Eye Appoints Chief Revenue Officer, Jeff Baskin, to Accelerate Growth in North America

US-based retail technology leader joins executive team to direct sales, marketing and customer success as the company scales loyalty and AI-driven personalization solutions worldwide.

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Increase customer loyalty

How AI Is Revolutionising Loyalty Programs with Personalization

Artificial intelligence is rapidly changing how businesses approach customer loyalty. By using AI-powered insights, companies can now deliver...

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Campaign Brief - Loyalty's Next Chapter

Loyalty Trends in APAC Retail: Eagle Eye's 2025 Outlook

Retailers across the Asia-Pacific region are rethinking loyalty—and Eagle Eye's new eBook, Loyalty’s Next Chapter: The Forces Reshaping Retail in 2025

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Retail Systems Awards 2025 Shortlisted

Eagle Eye Shortlisted for Multiple 2025 Retail Systems Awards

We are thrilled to announce that Eagle Eye has been shortlisted for multiple categories at the 2025 Retail Systems Awards in partnership with 3 of...

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Tips for Marketers in Southeast Asia to Adopt AI in Retail article image

Tips for Marketers in Southeast Asia to Adopt AI in Retail

In the article "Tips for Marketers in Southeast Asia to Adopt AI in Retail: By Eagle Eye Asia's Aaron Crowe," Aaron Crowe, Regional Director of Eagle...

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International Loyalty Awards Finalist 2025

Eagle Eye Customers Shortlisted for 2025 International Loyalty Awards

We are absolutely delighted to announce that several of our incredible customers have been shortlisted for awards at the 2025 International Loyalty...

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Eagle Eye announces new agreement with SAP

Eagle Eye Announces New Agreement with SAP

Eagle Eye is delighted to have signed an agreement with SAP, which will see us collaborating on next-generation loyalty programs, promotional...

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Building long term engagement beyond the holiday rush

Building Long Term Engagement Beyond the Holiday Rush

While holiday sales generate up to 20% of annual revenues for retailers, the real value lies in leveraging the season's momentum to strengthen...

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The Psychology Behind Gamification in Retail Marketing

The Psychology Behind Gamification in Retail Marketing

Gamification is transforming digital loyalty programs. But what's the psychology behind it and why is it effective for marketing?

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Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

How do brands bring a personalized loyalty program to life?

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