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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Are Marketers Ready for Third‑Party Loyalty Programs?

Are Marketers Ready for Third‑Party Loyalty Programs?

In the MarTech Series article "Are Marketers Primed for Third‑Party Program Progress?", Jonathan Reeve, Vice President APAC at Eagle Eye, examines how brands can adapt loyalty programs to support third-party redemption models.

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Grocery shopping

Personalized Loyalty: Proven Strategies from UK Retail Leaders

In the article "Making Personalization Profitable: Loyalty Lessons from Two UK Retailers" published by Canadian Grocer, Joel Percy, Regional Director...

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Rethinking Coalition Loyalty: Three Strategic Principles

Rethinking Coalition Loyalty: Three Strategic Principles

In the article "Disrupting Coalition Loyalty Programs: Three Principles Brands Should Consider" on MarTech Series, Jonathan Reeve, Vice President...

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The 'Secret Tech Sauce' Behind Australian Retail Media Success

Personalized Loyalty: The Key to Retail Media Success

In the article "The Secret Tech Sauce Behind Australian Retail Media Success" on IT Brief Asia, Jonathan Reeve, Vice President APAC at Eagle Eye,...

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How Aussie retailers can maximise loyalty ROI

Maximising Loyalty ROI: Strategies for Australian Retailers

In the article "How Aussie Retailers Can Maximise Loyalty ROI" published by RetailBiz, Sarah Jarvis, Communications and Propositions Director at...

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Why we need to be all-in on Personalization

Embracing Personalization: A Strategic Imperative for Retailers

In her article for IT Brief Australia, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, emphasizes the critical role of...

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Zyed Jamoussi - Chief Technology Officer

Zyed Jamoussi appointed Chief Technology Officer

We are thrilled to announce Zyed Jamoussi, co-founder and previously co-Managing Director of EagleAI, as Group CTO. Zyed's expertise sits right at...

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Eagle Eye Announces Partnership With EPAM

Eagle Eye has agreed a new partnership with EPAM, a leading digital strategy, product engineering and AI-enabled transformation services company.

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Investing in customers or efficiency: Which wins long-term?

Balancing Customer Experience and Efficiency for Growth

In the article "Investing in Customers or Efficiency: Which Wins Long-Term?" from Dynamic Business, industry leaders explore whether prioritizing...

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Al Henderson - Chief Partnership Officer

Al Henderson appointed Chief Partnership Officer at Eagle Eye

We are thrilled to announce that Al Henderson has transitioned into the new role of Chief Partnership Officer at Eagle Eye. Al will be overseeing our...

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