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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Tips for Marketers in Southeast Asia to Adopt AI in Retail article image

Tips for Marketers in Southeast Asia to Adopt AI in Retail

In the article "Tips for Marketers in Southeast Asia to Adopt AI in Retail: By Eagle Eye Asia's Aaron Crowe," Aaron Crowe, Regional Director of Eagle Eye Asia, discusses the burgeoning role of artificial intelligence (AI) in Southeast Asia's retail...

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Martech and adtech leaders call on fostering inclusivity on IWD 2025

Eagle Eye's Caitlin Stephens on Fostering Inclusivity in Tech

In the article "Martech and Adtech Leaders Call on Fostering Inclusivity on IWD 2025" published by MARKETECH APAC, Caitlin Stephens, Head of HR at...

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Ecommerce Mobile Website Shop On Screen

Year-Round Retail Loyalty: 3 Tools for Continuous Engagement

In her article for Total Retail, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores three essential tools that retailers...

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How to find the perfect business partner for big growth

Strategic Partnerships: Insights from Eagle Eye's Jonathan Reeve

In the article "How to Find the Perfect Business Partner for Big Growth" on Dynamic Business, Jonathan Reeve, Vice President, APAC at Eagle Eye,...

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Eagle Eye announces new agreement with SAP

Eagle Eye Announces New Agreement with SAP

Eagle Eye is delighted to have signed an agreement with SAP, which will see us collaborating on next-generation loyalty programs, promotional...

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A dynamic scene at a busy trade fair with blurred figures of people networking and interacting around modern exhibition booths

Building Loyalty Beyond the Holidays: Retail Strategies That Last

In her insightful article for Customer Experience Magazine, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores how leading...

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The Psychology Behind Gamification in Retail Marketing

The Psychology Behind Gamification in Retail Marketing

Gamification is transforming digital loyalty programs. But what's the psychology behind it and why is it effective for marketing?

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Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

How do brands bring a personalized loyalty program to life?

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Is customer loyalty going green?

Is Customer Loyalty Going Green?

As the demand for "green rewards"—incentives that encourage environmentally friendly, sustainable, and healthier purchasing decisions—continues to...

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Experts Reveal Key Trends for Retail Media in 2025

Experts Reveal Key Trends for Retail Media in 2025

Leading experts discuss what this year ahead looks like as brands continue to find more innovative ways to leverage retail media and thrive in 2025....

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