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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

The Psychology Behind Gamification in Retail Marketing

The Psychology Behind Gamification in Retail Marketing

Gamification is transforming digital loyalty programs. But what's the psychology behind it and why is it effective for marketing?

In this op-ed, Jonathan Reeve, VP of APAC at Eagle Eye, explores the rise of advanced retail loyalty programs and how they're meeting growing demand with hyper-personalized offers and incentives.

Read the full article in B&T.

Growing Value and Loyalty — Not Just Revenue —Through Subscriptions [Total Retail]

Growing Value and Loyalty — Not Just Revenue —Through Subscriptions [Total Retail]

Last month, Target unveiled its Target Circle 360 membership, an extension of its rewards program, sparking discussions on the potential of...

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Wendy's Launches AI-Driven Loyalty Platform to Deliver Customized Rewards [PYMNTS]

Wendy's Launches AI-Driven Loyalty Platform to Deliver Customized Rewards [PYMNTS]

Wendy's has introduced an AI-driven loyalty platform that customizes rewards based on customer data, enhancing engagement and brand loyalty. This...

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Loyalty Subscription Programmes Are on the Rise: How to Take Them Higher [CXM]

1 min read

Loyalty Subscription Programmes Are on the Rise: How to Take Them Higher [CXM]

In "Loyalty Subscription Programmes Are on the Rise: How to Take Them Higher", Sarah Jarvis explores the evolving role of loyalty programs in the...

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