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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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The Psychology Behind Gamification in Retail Marketing

The Psychology Behind Gamification in Retail Marketing

Gamification is transforming digital loyalty programs. But what's the psychology behind it and why is it effective for marketing?

In this op-ed, Jonathan Reeve, VP of APAC at Eagle Eye, explores the rise of advanced retail loyalty programs and how they're meeting growing demand with hyper-personalized offers and incentives.

Read the full article in B&T.

Marketing in the Moment: Getting the Payoff With Advanced Personalization [CustomerThink]

1 min read

Marketing in the Moment: Getting the Payoff With Advanced Personalization [CustomerThink]

Joel Percy, Regional Director of North America at Eagle Eye, delves into the burgeoning trend of personalisation within the grocery industry and...

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How Predictive AI is Transforming the Retail Industry [MartechView]

1 min read

How Predictive AI is Transforming the Retail Industry [MartechView]

The article "How Predictive AI is Transforming the Retail Industry" explores the transformative impact of predictive AI on retail. While McKinsey...

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Growing Value and Loyalty — Not Just Revenue —Through Subscriptions [Total Retail]

Growing Value and Loyalty — Not Just Revenue —Through Subscriptions [Total Retail]

Last month, Target unveiled its Target Circle 360 membership, an extension of its rewards program, sparking discussions on the potential of...

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