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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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The Psychology Behind Gamification in Retail Marketing

The Psychology Behind Gamification in Retail Marketing

Gamification is transforming digital loyalty programs. But what's the psychology behind it and why is it effective for marketing?

In this op-ed, Jonathan Reeve, VP of APAC at Eagle Eye, explores the rise of advanced retail loyalty programs and how they're meeting growing demand with hyper-personalized offers and incentives.

Read the full article in B&T.

Loyalty Subscription Programmes Are on the Rise: How to Take Them Higher [CXM]

1 min read

Loyalty Subscription Programmes Are on the Rise: How to Take Them Higher [CXM]

In "Loyalty Subscription Programmes Are on the Rise: How to Take Them Higher", Sarah Jarvis explores the evolving role of loyalty programs in the...

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The New Rules of Engagement [Canadian Grocer]

1 min read

The New Rules of Engagement [Canadian Grocer]

Every leader in the grocery sector must stay informed about sector trends and changing shopper habits. The customer loyalty metric is one such hotly...

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The Evolution of Customer Loyalty Programs in an Always-on World [CMSWire]

1 min read

The Evolution of Customer Loyalty Programs in an Always-on World [CMSWire]

We understand that a lot can change in 30 years, especially in the world of customer loyalty.

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