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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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The Psychology Behind Gamification in Retail Marketing

The Psychology Behind Gamification in Retail Marketing

Gamification is transforming digital loyalty programs. But what's the psychology behind it and why is it effective for marketing?

In this op-ed, Jonathan Reeve, VP of APAC at Eagle Eye, explores the rise of advanced retail loyalty programs and how they're meeting growing demand with hyper-personalized offers and incentives.

Read the full article in B&T.

The Technological Renaissance of Coalition Loyalty Programs

1 min read

The Technological Renaissance of Coalition Loyalty Programs

In the article "The Technological Renaissance of Coalition Loyalty Programs" by Sarah Jarvis, Communications and Propositions Director at Eagle Eye,...

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Mastering Loyalty Marketing: 2025 Expert Strategies

1 min read

Mastering Loyalty Marketing: 2025 Expert Strategies​

In the article "Mastering Loyalty Marketing: Experts Reveal Tips for 2025 Success" published by Campaign Brief, industry leaders—including Eagle...

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Wendy's Launches AI-Driven Loyalty Platform to Deliver Customized Rewards [PYMNTS]

Wendy's Launches AI-Driven Loyalty Platform to Deliver Customized Rewards [PYMNTS]

Wendy's has introduced an AI-driven loyalty platform that customizes rewards based on customer data, enhancing engagement and brand loyalty. This...

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