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The Psychology Behind Gamification in Retail Marketing

Picture of Eagle Eye Eagle Eye on 23 January, 2025

Coverage/Press Mentions
The Psychology Behind Gamification in Retail Marketing

Gamification is transforming digital loyalty programs. But what's the psychology behind it and why is it effective for marketing?

In this op-ed, Jonathan Reeve, VP of APAC at Eagle Eye, explores the rise of advanced retail loyalty programs and how they're meeting growing demand with hyper-personalized offers and incentives.

Read the full article in B&T.
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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Wendy's Launches AI-Driven Loyalty Platform to Deliver Customized Rewards [PYMNTS]

Wendy's Launches AI-Driven Loyalty Platform to Deliver Customized Rewards [PYMNTS]

Picture of Eagle Eye Eagle Eye on 31 March, 2024

Wendy's has introduced an AI-driven loyalty platform that customizes rewards based on customer data, enhancing engagement and brand loyalty. This...

Coverage/Press Mentions
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Is Customer Loyalty Going Green?

1 min read

Is Customer Loyalty Going Green?

Picture of Eagle Eye Eagle Eye on 20 January, 2025

As the demand for "green rewards"—incentives that encourage environmentally friendly, sustainable, and healthier purchasing decisions—continues to...

Loyalty Coverage/Press Mentions
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Loyalty Trends in APAC Retail: Eagle Eye's 2025 Outlook

6 min read

Loyalty Trends in APAC Retail: Eagle Eye's 2025 Outlook

Picture of Eagle Eye Eagle Eye on 20 March, 2025

Retailers across the Asia-Pacific region are rethinking loyalty—and Eagle Eye's new eBook, Loyalty’s Next Chapter: The Forces Reshaping Retail in 2025

Coverage/Press Mentions
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