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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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The Psychology Behind Gamification in Retail Marketing

The Psychology Behind Gamification in Retail Marketing

Gamification is transforming digital loyalty programs. But what's the psychology behind it and why is it effective for marketing?

In this op-ed, Jonathan Reeve, VP of APAC at Eagle Eye, explores the rise of advanced retail loyalty programs and how they're meeting growing demand with hyper-personalized offers and incentives.

Read the full article in B&T.

Talking to Tim Mason [Loyalty Magazine]

1 min read

Talking to Tim Mason [Loyalty Magazine]

Data is the new oil and its role in delivering personalized shopping experiences is indisputable. Yet many retailers are failing to take full...

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The Evolution of Customer Loyalty Programs in an Always-on World [CMSWire]

1 min read

The Evolution of Customer Loyalty Programs in an Always-on World [CMSWire]

We understand that a lot can change in 30 years, especially in the world of customer loyalty.

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Wendy's Launches AI-Driven Loyalty Platform to Deliver Customized Rewards [PYMNTS]

Wendy's Launches AI-Driven Loyalty Platform to Deliver Customized Rewards [PYMNTS]

Wendy's has introduced an AI-driven loyalty platform that customizes rewards based on customer data, enhancing engagement and brand loyalty. This...

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