Tips for Marketers in Southeast Asia to Adopt AI in Retail

In the article "Tips for Marketers in Southeast Asia to Adopt AI in Retail: By Eagle Eye Asia's Aaron Crowe," Aaron Crowe, Regional Director of Eagle Eye Asia, discusses the burgeoning role of artificial intelligence (AI) in Southeast Asia's retail sector. He emphasizes that while AI technologies are becoming more accessible, retailers face the critical challenge of identifying specific use cases that deliver tangible value.

Crowe highlights that AI-driven personalization can significantly enhance the shopping experience by tailoring it to individual customer preferences. He cites Tesco's "Clubcard Challenges" in the UK as a successful example, where AI creates customized, shopper-specific challenges to boost engagement. For retailers in Southeast Asia, Crowe suggests that partnering with AI solution providers like Eagle Eye can facilitate the swift implementation of personalized promotions, enabling businesses to stay competitive in the rapidly evolving AI landscape.

To delve deeper into Crowe's insights and explore practical strategies for adopting AI in retail, read the full article on Campaign Brief Asia.