How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
In the article "Martech and Adtech Leaders Call on Fostering Inclusivity on IWD 2025" published by MARKETECH APAC, Caitlin Stephens, Head of HR at Eagle Eye, discusses the company's commitment to creating an inclusive environment in the tech industry.
Stephens emphasizes the importance of building strong frameworks that support gender equality, highlighting Eagle Eye's "Purple Culture" initiative. This program fosters a supportive and collaborative workplace, aiming to reduce the gender divide and promote mutual success.
A key component of this initiative is the Purple Women Employee Resource Group (ERG), which connects women across the organization to share experiences and support each other's professional growth. Stephens notes the emergence of new female leadership talent within the company as a testament to the program's impact.
Eagle Eye also implements policies that enable women to thrive professionally without compromising personal commitments. These include menopause support, enhanced parental leave for all parents, flexible return-to-work options, and financial assistance for part-time transitions post-parental leave.
Stephens believes that fostering an inclusive culture is essential for innovation and transformation in the tech sector. By treating employees with respect and providing equitable opportunities, companies can create a loyal and motivated workforce.
Read the full article on MARKETECH APAC.
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