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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Bringing Loyalty Programs to Life: Personalisation in Practice

Personalization in Practice: Enhancing Loyalty Programs

In her article for the Australian Loyalty Association, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores how brands are bringing loyalty programs to life through the power of personalization.

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Jeff Baskin press release

Eagle Eye Appoints Chief Revenue Officer, Jeff Baskin, to Accelerate Growth in North America

US-based retail technology leader joins executive team to direct sales, marketing and customer success as the company scales loyalty and AI-driven...

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Mastering loyalty marketing: Experts reveal tips for 2025 success

Mastering Loyalty Marketing: 2025 Expert Strategies​

In the article "Mastering Loyalty Marketing: Experts Reveal Tips for 2025 Success" published by Campaign Brief, industry leaders—including Eagle...

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How are Brands Adapting to Technological Shifts?

Jonathan Reeve on Adapting Loyalty to Tech Shifts in APAC

In the article "How Are Brands Adapting to Technological Shifts? Q&A with Top APAC Loyalty Leaders" published by the Australian Loyalty Association, ...

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Increase customer loyalty

How AI Is Revolutionising Loyalty Programs with Personalization

Artificial intelligence is rapidly changing how businesses approach customer loyalty. By using AI-powered insights, companies can now deliver...

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Data-Driven Loyalty: Supporting Shoppers Amid Rising Costs

Data-Driven Loyalty: Supporting Shoppers Amid Rising Costs

In his article for Western Grocer, Joel Percy, Regional Director at Eagle Eye, discusses how grocers can leverage data-driven loyalty programs to...

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Unpacking the power of personalisation in your tech stack

Harnessing Personalisation: Insights from Eagle Eye's Sarah Jarvis

In her guest article for iTWire, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, delves into the transformative role of...

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Campaign Brief - Loyalty's Next Chapter

Loyalty Trends in APAC Retail: Eagle Eye's 2025 Outlook

Retailers across the Asia-Pacific region are rethinking loyalty—and Eagle Eye's new eBook, Loyalty’s Next Chapter: The Forces Reshaping Retail in 2025

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Retail Systems Awards 2025 Shortlisted

Eagle Eye Shortlisted for Multiple 2025 Retail Systems Awards

We are thrilled to announce that Eagle Eye has been shortlisted for multiple categories at the 2025 Retail Systems Awards in partnership with 3 of...

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The Technological Renaissance of Coalition Loyalty Programs

The Technological Renaissance of Coalition Loyalty Programs

In the article "The Technological Renaissance of Coalition Loyalty Programs" by Sarah Jarvis, Communications and Propositions Director at Eagle Eye,...

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