The Psychology Behind Gamification in Retail Marketing
Gamification is transforming digital loyalty programs. But what's the psychology behind it and why is it effective for marketing?
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Bringing Personalized Loyalty Strategies to Life: From Promise to Reality
How do brands bring a personalized loyalty program to life?
Is Customer Loyalty Going Green?
As the demand for "green rewards"—incentives that encourage environmentally friendly, sustainable, and healthier purchasing decisions—continues to...
Experts Reveal Key Trends for Retail Media in 2025
Leading experts discuss what this year ahead looks like as brands continue to find more innovative ways to leverage retail media and thrive in 2025....
From Seasonal Surge to Long-Term Loyalty: Strategies That Endure
Now that the holiday shopping season has ended, retailers are evaluating their Q4 sales, loyalty, and promotional strategies. They're examining not...
Eagle Eye secured 3rd place in the TMW 100 Martech Innovation Awards
We are incredibly proud to announce that Eagle Eye has soared to new heights, securing 3rd place in yesterday’s prestigious TMW 100 Martech...
Retail Loyalty Trends for 2025: What's New?
The future of retail loyalty is quickly evolving.Our experts at Eagle Eye dive into what retailers need to be across for 2025 to be the year to...
The Hidden Gold in Sustainable Rewards Programs
Sustainability has become a core expectation for today’s shoppers. According to our Green Loyalty survey, 56% of North American consumers prioritize...
Q&A: Mark Walker on FMCG Omnichannel Trends for 2025
Econsultancy’s Ben Davis and Mark Walker discuss FMCG omnichannel trends and Eagle Eye’s work with Morrisons on personalized loyalty schemes and...
Why Woolworths Embraced AI Personalisation While Other Retailers Hesitated
Woolworths was one of the first adopters of AI personalization at scale using Eagle Eye's technology.