The partnership between leaders in retail marketing technology will enable real-time, personalised receipt messaging for retailers worldwide.
LONDON, 1 APRIL 2025 - Eagle Eye, a leading SaaS and AI technology company that executes loyalty, personalised promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands, has partnered with Ecrebo, a global technology company delivering targeted point of sale (POS) marketing. This new partnership combines both companies' capabilities to power personalised and real-time 'smart messaging' for enterprise retailers around the world.
Ecrebo's solution, trusted by leading supermarkets and specialty retailers in Europe and North America, provides a highly effective way of engaging with all shoppers as they go through the checkout process and is implementable with any POS software system. Eagle Eye’s AIR platform is the premier digital marketing solution for the retail industry, empowering leading retailers worldwide to create personalised loyalty interactions and promotions across channels and at scale. By integrating these two solutions, retailers can now deliver both mass and personalised messages, promotions and rewards directly on the customers’ physical and digital shopping receipts. This smart messaging can drive a significant uptake in loyalty program engagement, can boost promotional efficiency and drive incremental sales.
Specifically, this partnership unlocks a host of compelling use cases including:
- Incentivising loyalty program sign-ups
- Driving higher retail media engagement
- Incentivising app downloads
- Issuing personalised product or category recommendations
- Increasing loyalty program engagement
- Developing a new revenue stream by enabling suppliers and 3rd party partners to deploy marketing campaigns via the receipt
Tim Mason, CEO of Eagle Eye, said: "By joining Ecrebo's POS marketing technology with our AIR platform’s advanced personalisation capabilities, we will be able to drive exceptional value for our retail partners around the world. At-the-till marketing is a proven method of increasing customer engagement and delivering effective promotions; through this partnership, Eagle Eye and Ecrebo are supercharging retail marketing at checkout."
David Buckingham, CEO of Ecrebo, said: "Eagle Eye’s expertise in digital marketing and loyalty makes them a natural partner, helping us expand our footprint and take smart receipt marketing to the next level. We look forward to a long and mutually beneficial relationship, generating meaningful results for retailers and their customers."
About Eagle Eye
Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities, at scale.
Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalised offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.
The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle and the Woolworths Group. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour, Auchan and Pattison Food Group. Web - eagleeye.com
About Ecrebo
Ecrebo is a point-of-sale marketing specialist that enables retailers to deliver targeted offers to customers at the till alongside their receipt or digital receipt. With over 80% of transactions occurring in-store, Ecrebo's POS-based technology opens up a marketing channel with unparalleled reach and precision: it enables retailers to deliver targeted marketing communication, specifically tailored to their customers’ needs. In turn, customers benefit from getting relevant offers and incentives delivered in a convenient and non-intrusive way.
Ecrebo powers point-of-sale marketing for some of the biggest retail brands in Europe and North America, including Albertsons, Southeastern Grocers, Waitrose, B&Q. The company processes over 5 billion retail transactions annually and recently issued its 5 billionth promotional customer message. For more information, visit www.ecrebo.com.
Eagle Eye on 5 November, 2024
